Taking centre stage! Designer to the stars Effie Kats steals the spotlight as she shows off her cleavage in a very daring black gown at Melbourne Fashion Festival
She dresses some of Australia’s most stylish celebrities in her stunning designs.
But it was Effie Kats’ time to shine at the Melbourne Fashion Festival on Friday night.
The fashion designer turned heads as she showed off her cleavage and plenty of skin in a daring long black gown at the star-studded event.
Taking centre stage! Designer to the stars Effie Kats (pictured) steals the spotlight as she shows off her cleavage in a very daring black gown at Melbourne Fashion Festival
The brunette beauty let her frock do the talking by wearing a pair of strappy stilettos and a few sparkly jewels.
The Melbourne-based fashionista pulled her back in a sleek style and rocked a smokey eye and nude lip.
Effie launched her namesake label in April 2018.
Daring! The fashion designer turned heads as she showed off her cleavage and plenty of skin in a daring long black gown at the star-studded event
Her stunning designs have earned her an army of dedicated social media followers along with a celebrity fan base, including DJ Havana Brown and April Rose Pengilly.
Effie has forged a new path in the industry, well away from the fast fashion market in which she first entered in 2012 when she created Zachary The Label.
She works closely with her clients at every stage of the design process, creating unique and flattering statement pieces which have become a staple at Australian racing events and award ceremonies since she opened shop in April 2018.
Star power: Effie has forged a new path in the industry, well away from the fast fashion market in which she first entered in 2012 when she created Zachary The Label
By that point, the businesswoman had already taken five months away from the industry, licking her wounds and finding her feet again after Zachary – her first label and brainchild – went into voluntary administration.
Effie told FEMAIL back in 2019 that despite all her newfound success, her proudest moment as a designer is still picking herself back up again after her first label collapsed.
‘I picked myself up from rock bottom,’ she said.
‘I was told I only initially succeeded because I hit the market at the right time and in the right place.
Tough: Effie told FEMAIL back in 2019 that despite all her newfound success, her proudest moment as a designer is still picking herself back up again after her first label collapsed
‘Essentially, I was told I had no talent. So doing it again is just so much sweeter.’
Instead, Effie found a hole in the Australian female market – and she’s happy to fill it.
Effie runs back to back consults with clients from her Melbourne office – where she works one on one with women to bring their vision to life with the perfect outfit.
She specialises in tailored suits, and recently designed some of Kelly Rowland’s popular The Voice looks, including a masculine bright yellow suit with a plunging neckline and loose fit slacks.
Knows her stuff: She specialises in tailored suits, and recently designed some of Kelly Rowland’s popular The Voice looks, including a masculine bright yellow suit with a plunging neckline and loose fit slacks