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Emily Atack, Kimberley Wyatt and Liberty Poole lead the pack as they attend star-studded ITV Palooza

Bring on the blue carpet glam! Holly Willoughby, Emily Atack and Laura Whitmore lead the pack as they attend star-studded ITV Palooza

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Holly Willoughby, Emily Atack and Laura Whitmore led the glamour on Tuesday evening as the ITV Palooza got under way at London’s Royal Festival Hall. 

The trio joined an array of family faces at the annual event, held as a commercial and programming showcase for new ITV ventures and returning shows ahead of the coming season.  

Holly, 40, looked effortlessly elegant as she opted for a classic bardot floor-length gown which hugged her figure to perfection, while Love Island host Laura, 36, slipped into a burgundy dress with a thigh-high slit. 

Emily, 31, put on a confident display as she took to the blue carpet after reportedly being ghosted by England footballer Jack Grealish after a six-week fling to ‘save his relationship’ with his long-term model girlfriend Sasha Attwood. 

Brushing off the drama, Emily cut a glamorous figure in a black minidress and strappy heels which showed off her tanned legs. 

The long-sleeved number featured feathered cuffs which added extra drama. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look.  

Gorgeous: Brushing off the drama, Emily cut a glamorous figure in a black minidress and strappy heels which showed off her tanned legs

Working it: Emily put on a confident display as she took to the blue carpet after reportedly being ghosted by England footballer Jack Grealish after a six-week fling to ‘save his relationship’ with his long-term model girlfriend Sasha Attwood

Stunning: The long-sleeved number featured feathered cuffs and hugged her hourglass figure. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look

Stunning: The long-sleeved number featured feathered cuffs and hugged her hourglass figure. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look

Vibrant: Ensuring she turned heads on the blue carpet, Pussycat Doll Kimberley opted for a distinctive frilled orange minidress

Working it: She posed for photos before making her way inside

Vibrant: Ensuring she turned heads on the blue carpet, Pussycat Doll Kimberley opted for a distinctive frilled orange minidress as she posed for photos before making her way inside

Ensuring she turned heads on the blue carpet, Pussycat Doll Kimberley, 39, opted for a distinctive frilled orange minidress as she posed for photos before making her way inside.  

Kimberley’s appearance at the Palooza comes ahead of featuring in the next series of Dancing On Ice alongside professional skater Mark Hanretty. 

Pixie Lott looked like a Disney princess in a ice blue floor-length gown which came complete with a bejewelled bodice and semi-sheer pleated skirt. 

The songstress wore her blonde locks in a high bun and accessorised with a royal blue clutch and diamond necklace. 

Figure-hugging: TOWIE's Amber Turner put on a busty display in a sheer white lace dress as she took to the blue carpet

Figure-hugging: TOWIE’s Amber Turner put on a busty display in a sheer white lace dress as she took to the blue carpet 

ITVBe favourite: The reality star recently wrapped filming the latest series of TOWIE alongside her boyfriend Dan Edgar

ITVBe favourite: The reality star recently wrapped filming the latest series of TOWIE alongside her boyfriend Dan Edgar 

Read more at DailyMail.co.uk