Essendon could ditch bomber warplane from logo and change its colours – as club legend Matthew Lloyd slams move and fans lash out at ‘woke clowns’ who are offended by the image
- Essendon may drop bomber logo as part of rebranding
- Bomber warplane logo was first introduced in 1940s
- Club great Matthew Lloyd condemned the potential move
- Furious fans also made their feelings known on Twitter
Essendon officials are considering changing their logo by dropping the bomber and switching up the colours as part of a rebranding.
Club great Matthew Lloyd has slammed the possible move, stating he would be ‘very disappointed if the Bomber was gone.’
‘Have we got to that point that such a great logo, a tradition of the Essendon Football Club, might go because it might upset the odd person or two … that we would potentially lose something so special with our football club,’ he fumed on Footy Classified.
‘I hope it stays.’
Essendon is reportedly assessing whether its fanbase believes the wartime aircraft image – first introduced in the 1940s – is the best modern-day representation of the club.
Essendon officials are reportedly considering changing their historic bomber warplane logo because they have doubts about fans’ opinions of it – but club great Matthew Lloyd (pictured) has slammed the possible move
Lloyd, who was a one-club champion with Essendon from 1995 to 2009, told Footy Classified he would be ‘very disappointed if the Bomber was gone’
Essendon introduced their Bombers logo in the 1940s and it remains one the most iconic brands in Australian sport
The current design features a lot of grey in addition to the club’s famous red and black colours, which are not expected to change.
Essendon’s link to the aviation theme is the team’s close proximity to Essendon Airport in Melbourne’s north-west.
Talk of the rebranding infuriated some footy fans on Twitter.
‘What a disgrace, this team has existed through two world wars and not to mention holds the biggest game of the year apart from the Grand Final in Anzac Day. If they change the logo I lose a lot of respect for my club,’ one supporter fumed.
Another stated: ‘Who are the people offended by the logo? Seriously…’
A third didn’t mince their words: ‘The Essendon logo is great. Stop listening to the coward woke clowns who get offended at everything.’
On the field, Essendon are on track to play finals football for the first time since 2019.
They sit in sixth spot on the AFL ladder after 13 rounds and September footy looks likely under new coach Brad Scott.