EU joins X backlash over anti-semitic Advert row

Facing a backlash: Elon Musk

Twitter is facing a business backlash after the Elon Musk-owned site was accused of placing adverts next to anti-Semitic posts.

The European Commission has joined tech firm IBM in cutting ties with the social media site, which was rebranded as X after Musk bought the company for £38billion last October.

The EU body told staff to stop advertising on X due to ‘an alarming increase in disinformation and hate speech’. 

It came after reports this week suggested that adverts from companies including IBM, Apple and Oracle had appeared alongside pro-Nazi content on X. This included posts that praised Adolf Hitler, according to watchdog Media Matters.

Musk was also under scrutiny after endorsing an antisemitic post on Tuesday on X that attacked members of the Jewish community for pushing ‘dialectical hatred’ against white people.

‘You have said the actual truth,’ Musk said in his reply to the post.

IBM said it has ‘zero tolerance for hate speech and discrimination’ and was immediately suspending its advertising on the site.