How are your marketing efforts going? Do you wish you could increase buzz about your products and services? Do you wish you could engage with your customers more?
Imagine if you could have 135% organic reach by using video posts using IPTV solutions. Since only 44% of businesses have produced live streaming content, you can beat your competitors to the punch.
Live streaming is one of the best ways to engage with your audience and increase revenue. It’s easier than ever to have your own live streaming channel. Here are five live streaming ideas to take consider.
1. Live Stream Events or Conferences
Customers love engaging with business they know that care. Live streaming a conference or event is a great way to build a relationship with your customers. They can check out the event in real-time without having to leave their home. You can give them a tour of each panel or venue, or take them backstage.
You should also respond to customers’ comments and questions during the live stream so they can help guide the tour. What do they want to see? Who are they interested in meeting? What do they want to learn more about? Keep this in mind whenever you live stream your event. You don’t want them to become bored and leave.
2. Host Live Q&A Sessions
Another way to engage with your customers to allow them to ask questions about your products and services. They can also ask questions about your business, industry, or your expertise. Maybe you can host a live Q&A session in which people can learn how to get into this field. Nothing shows you care then answering questions from those who are dedicated to your brand.
Another option is to host a live “how-to” in which you can explain how to use your products or services. Do you sell a highly complicated software program? Or if you’re a fashion business, then you host a live stream session about styling the perfect outfit. The goal is to offer content that best reflects your target audience.
3. Go Behind-the-Scenes of Your Product
Whether you’re excited about your current offerings or about the launch of your upcoming products, you’ll want to show your customers how it was made. This is not the time to give away some of your industry secrets. The key is to be creative with your live-streaming sessions and to give customers a glimpse into the process.
4. Host Live Training or Tutorials
People love to learn new skills. According to Google, people are always searching for tutorials and video content, especially on mobile devices. When it comes to smartphones, 91% of users rely on them when it comes to finding the perfect tutorial. Your business can take advantage of this by offering live streaming training sessions or tutorials.
The great thing about live streaming is that you can do it from your smartphone or tablet. There are numerous IPTV solutions that allow you to to live stream on your desktop computer, laptop, or television. You can also record and deliver that content to fit every device. This is the perfect time for your business to become your customer’s online reference on certain topics.
5. Host a Weekly Company Live Stream
A good way to generate buzz about your company is to host a weekly live stream. You’ll gain a bigger reach and attract more customers this way. The key to this method is to host live streaming sessions that are engaging, entertaining, and informational, so you can increase customer loyalty. Sitting there and reading the company newsletter is one quick way to lose customers.
Instead, find new ways to engage with your customers. Encourage your audience members to ask questions about the products and services you offer. Include anecdotes, facts, and jokes to your educational content. Don’t be afraid to go deep and add more depth to your stories. Be creative with your live-streaming sessions. The more ideas you come up with, the more entertaining they’ll be.