Ex-Mulberry star designer Emma Hill sells bust bag brand

Mulberry’s former star designer Emma Hill has sold her upmarket bag brand after it collapsed into administration in June.

The luxury goods company’s ex-creative director quit Mulberry in 2013 and founded Hill and Friends with Georgia Fendley. 

But in June the business, which sells leather handbags and accessories for as much as £595, appointed administrators to sell its brand and assets after the business went bust. 

Aim-listed luxury leather goods brand Pittards said yesterday it had bought the brand and assets. 

Pittards did not disclose a price. As part of the deal Hill, pictured above with model Alexa Chung, will join Pittards as a consultant.

While at Mulberry, the 51-year-old created many of the British brand’s best-known handbags such as the Alexa, named after Chung. 

Hill was known for snapping up celebrity endorsements for Mulberry and was credited with putting it on the fashion map. 

Pittards shares remained flat yesterday at 55.5p.