Link building, visuals, blog contents, masslinking are some of the essential elements of quality content. But so is PR campaigns and in a crowd of PR campaigners, there’s high chance your PR campaign doesn’t prove to be as successful as you hoped amongst the overcrowded PR’s.
The key to a successful PR is to portray creativity rather than sticking to the basics with overused techniques that are generally overlooked which exactly what modern SEO services in Europe are aiming for. To help you get your mind’s juices working on how you can give your PR the creative touch it needs, we’ve listed the top inspirational PR campaigns for you to get ideas from.
- lawyer.com
Using a celebrity to market your brand has always been one of the top marketing strategies used by advertisement makers. However; lawyer.com, a site that helps you hire your next lawyer for whatever legal case you’re facing, displayed Lindsay Lohan to be their spokesperson. While receiving a lot of negative remarks, this campaign also sent a message to the audience that with Lindsay’s struggles with the judiciary system and in general, if she needs a lawyer it might be a good idea to hire one for yourself as well.
- Deliveroo:
Deliveroo went ahead of the game when it decided to pull the stunt of reintroducing a “Friends” season classic Rachel meat trifle dish that too on May 6th 2018, the 14th anniversary of the last episode’s airing. With a combination of lady fingers, jam, custard, raspberries, beef sautéed with peas and onion, bananas and whipped cream; it was made available for a limited time only and had customers thinking whether they should risk damaging their taste buds. However, surprisingly people who tried it actually reported it to be delicious.
- Old Spice:
Perfume brands heavily drenching the magazines they’re advertised in has become a tradition. Hence, Old Spice came up with an innovative idea where instead of torturing your nostrils with heavy smells, they sent a paper blazer with their perfume smell on in GQ magazine that advertised it and went on to say how the blazer along with the fragrance will impress women wherever you go. Humor and marketing combined at its best.
- Star Wars:
We all know the box office opening records of Star Wars: The Force Awakens was immediately beaten by Avengers: Infinity War at the release. However, the makers of Star Wars openly welcomed their defeat and went on to tweet an image where the character of Star Wars is handing over the box office baton to one of Avengers along with a congratulating message. This immensely increased viewer’s respects for the Star Wars creators giving them the publicizing they deserved.
- Tate & Lyle’s:
Tate & Lyle’s outdid their company by a single-day event where they created a three-story pop up hotel in which literally everything you could put your hands on was edible. From the rug, to windowsills to bathtubs everything was made up of edible sweets. This PR was to promote their new range of sugars and they outdid themselves with this event which did require a lot of effort that too for a day’s event only but gave their brand every ounce of appreciation their hard work earned.
Seeders Agency helps you generate ideas for an effective and creative PR campaign that will grab every reader’s attention no matter how hard they’d want to scroll by it without looking into it. Our team of professionals are trained to provide you the very best and ensure you’re putting your money in worthy hands.