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Facebook takes out full-page ads apologizing for Cambridge Analytica scandal

Mark Zuckerberg has taken out full-page ads in nine major US and British newspapers to apologize for the Cambridge Analytica scandal.

The ads, apologizing for a data breach that leaked details from 50 million Facebook users, ran in the New York Times, Washington Post, and Wall Street Journal in the US.

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They also ran in the Mail on Sunday, The Sunday Times, The Observer, Sunday Mirror, Sunday Express, and Sunday Telegraph.  

Mark Zuckerberg has taken out full-page ads in nine major US and British newspapers to apologize for the Cambridge Analytica scandal. Pictured is the New York Times on Sunday

Zuckerberg's ads, apologizing for a data breach that leaked details from 50 million Facebook users, ran in the New York Times, Washington Post, and Wall Street Journal in the US

Zuckerberg’s ads, apologizing for a data breach that leaked details from 50 million Facebook users, ran in the New York Times, Washington Post, and Wall Street Journal in the US

The ads, done in simple black text against a plain white background, were headlined: ‘We have a responsibility to protect your information. If we can’t, we don’t deserve it.’

‘You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,’ the apology begins. 

‘This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again.’ 

‘We’ve already stopped apps like this from getting so much information. Now we’re limiting the data apps get when you sign in using Facebook.’ 

‘We’re also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them, we will ban them and tell everyone affected.’

The ads, done in simple black text against a plain white background, were headlined: 'We have a responsibility to protect your information. If we can't, we don't deserve it.'

The ads, done in simple black text against a plain white background, were headlined: ‘We have a responsibility to protect your information. If we can’t, we don’t deserve it.’

The ads also ran in the Mail on Sunday, The Sunday Times, The Observer, Sunday Mirror, Sunday Express, and Sunday Telegraph

The ads also ran in the Mail on Sunday, The Sunday Times, The Observer, Sunday Mirror, Sunday Express, and Sunday Telegraph

‘Finally, we’ll remind you which apps you’ve given access to your information – so you can shut off the ones you don’t want anymore.’

‘Thank you for believing in this community. I promise to do better for you.’

The apology is formally signed off by the 33-year-old Facebook chief. 

Zuckerberg’s mea culpa comes after a terrible week for the social media giant, which saw its shares fall 13 percent to below $160 – the company’s work week in the stock market since July 2012.

But the apology did not mention Cambridge Analytica, the British political consultancy firm that has been accused of taking the data to target voters. 

The quiz app that Zuckerberg mentions was created by Cambridge researcher Alexsandr Kogan. 

Earlier this week, Zuckerberg appeared on CNN to apologise for the data breach on Facebook

Earlier this week, Zuckerberg appeared on CNN to apologise for the data breach on Facebook

Kogan’s app was downloaded by 270,000 people, and allowed access to tens of millions of their contacts. 

The researcher then allegedly passed on this information to Cambridge Analytica, which worked on Donald Trump’s 2016 presidency campaign.  

Government officials moved in on Cambridge Analytica’s offices in London this week, taking vans full of evidence with them for further examination.

Teams searched the troubled tech company’s headquarters after a High Court judge granted the Information Commissioner’s Office a warrant.

Cambridge Analytica CEO Alexander Nix has been suspended as an undercover report showed him discussing potential bribery and entrapment

Cambridge Analytica CEO Alexander Nix has been suspended as an undercover report showed him discussing potential bribery and entrapment

It took more than seven hours for investigators to comb through files, with paperwork and boxes of suspected evidence piled into the back of a transit van.

A spokesman for the ICO told MailOnline it would not comment where the files were being taken to but confirmed officers left the premises. 

The spokesman said: ‘We will now need to assess and consider the evidence before deciding the next steps and coming to any conclusions.

‘This is one part of a larger investigation by the ICO into the use of personal data and analytics by political campaigns, parties, social media companies and other commercial actors.’  



Read more at DailyMail.co.uk


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