Fashion: And the high street heroes
To all the retailers who are giving something back – we salute you!
Mugs, £25 for two, oliverbonas.com
A big bravo for getting its supply chain to produce protective clothing for hospitals and healthcare workers worldwide, and also for using its social media platforms to help the Red Cross reach a wider audience.
Its stores may be closed but the company is continuing to pay its staff and has asked them to use their paid time volunteering for Age UK and NHS departments. And that’s not all – store managers working with their local NHS hospitals will be giving out £100 gift cards to NHS workers in critical care departments. Plus NHS workers will receive a 50 per cent discount for a year in all Kurt Geiger stores when they reopen.
#loveconquersall is a message we should all be channelling during these challenging times, and in an act of support to brides-to-be working in hospitals – from doctors to cleaners – luxury bridal store Pronovias is providing a free wedding gown to those who are engaged, until 31 August. For more details, visit the Heroes Collection at pronovias.com.
Big love to the high-end shopping site for keeping its delivery vans at work. While its distribution centres are closed, the company is supporting Age UK by ensuring the most vulnerable have food items and medical supplies.
Let’s hear it for sustainable footwear brand Allbirds for offering 2,000 NHS frontline staff – who are working around the clock on their feet – a free pair of shoes.
The high-street legend is striving to make any small breaks in a long and hard-hitting day a little more comfortable for those working on the front line. We love that it is supporting NHS workers’ downtime needs by providing hospitals with comfort items such as pillows, phone chargers, eye masks and hand cream, not to mention 50,000 Easter-food treats.
Marks & Spencer
We are #allinthistogether says the national treasure, which is practising what it preaches by promising to support communities continuously as events unfold. It has donated £200,000 to its Neighbourly Community Fund and the National Emergencies Trust, both of which support charities that help the most vulnerable. Plus it has added them to its list of Sparks charities, so that we too can donate to them as we shop.
The luxury label is donating to the Royal College of Nursing (RCN) Foundation to help provide hardship grants for nurses who are unable to work due to infection or have families who may be ill. It will also be giving 20 per cent of profits on sales for three months to the RCN Foundation COVID-19 Support Fund to help it provide practical and psychological support to frontline healthcare workers during this emergency.
Due to social distancing, the independent florist was forced to close its studio. However before it did so it made sure that it threw some happiness in the direction of NHS staff across London. Rescuing flowers from its suppliers that would otherwise have been burned due to the crisis causing a reduction in demand, it sent 500 posy bouquets to workers at six hospitals in a show of appreciation.
The perfumer has donated its entire stock of 11,000 hand washes, hand lotion and hard soaps in a bid to get vital cleansing products to the most vulnerable and in need at this time. It is joining forces with Age UK, providing soaps to food banks and encouraging other companies to do as much as they can to help too.
The lifestyle store is showing how grateful it is to our NHS, teachers, care workers and the emergency services by offering a 25 per cent discount online. I think we can all agree that they deserve some home comforts at this time.
The Spanish label is donating an amazing two million protective face masks and using its logistics system to distribute them among the country’s hospitals, many of which are experiencing shortages of essential medical supplies.