The loungewear staples EVERY woman wants: Fashion It girl’s in-demand new collection sells out in 20 MINUTES – so why is it so popular?
- Fashion influencer Rozalia Russian has sparked a frenzy online after launching
- Her debut loungewear collection sold out in just 20 minutes online
- The collection – dubbed Apparel by Rozalia – features tonal separates in nudes
Fashion influencer Rozalia Russian has sparked a frenzy online after her first clothing line sold out in just 20 minutes across Australia.
The It girl, blogger and now-designer – who boasts an impressive 254,000 followers online – designed a capsule collection for Atoir – dubbed Apparel by Rozalia, and after launching it online, the website quickly crashed when all the stock was bought.
The range, which is now available to pre-order again while stocks are replenished, is filled with neutral tracksuits, sweaters, tops and other essentials that are perfectly suited to working from home.
Fashion influencer Rozalia Russian (pictured) has sparked a frenzy online after her first clothing line sold out in just 20 minutes across Australia
The It girl, blogger and now-designer – who boasts an impressive 254,000 followers online – designed a capsule collection for Atoir – dubbed Apparel by Rozalia (the collection pictured)
Prices range from around the $130 mark to $160 for different-coloured separates.
The colours include stylish yonwhite, black, grey, oatmeal and teal.
‘The work-from-home wardrobe is un-apologetically here to stay even as isolation eases,’ Rozalia said of the collection.
‘Our range takes you from Zoom meetings to at home weeknight dinners with friends and family and is a curated fashion-forward range that allows you to leave the house in style.’
The line is unisex and features a fashionable high crew neckline and comfortable but flattering oversized fit.
After launching it online, the website quickly crashed when all the stock was bought (Rozalia in the tracksuit)
Within 20 minutes of launching online, shoppers were quick to flood Rozalia’s Instagram page, where they said it had all sold out, writing ‘Rozalia has broken the internet’
Within 20 minutes of launching online, shoppers were quick to flood Rozalia’s Instagram page, where they said it had all sold out.
‘Rozalia has broken the internet,’ one woman wrote.
‘The website isn’t working!’ another wrote.
Others directed other shoppers towards the Stylerunner website, where the loungewear collection was also available.
The Apparel by Rozalia range will drop over four weeks starting with the release of its unisex tracksuit pants (pictured) and concluding with the release of the trench coat
The Apparel by Rozalia range will drop over four weeks starting with the release of its unisex tracksuit pants and concluding with the release of the trench coat.
The next lines are set to be released at the end of this month, and then in July.
Speaking to the Daily Telegraph, Rozalia revealed she rarely – if ever – accepts gifts from other brands.
‘It’s a lot easier for everyone to go out and support the brand. I’m no more special than anyone else, why should they be gifting me a dress?’ she asked.
‘And I am too embarrassed to ask a brand, “Oh hey, I’ve seen this dress, can I have it?”‘
For more information about Rozalia Russian’s collection, please click here.