Unicorns for girls and dinosaurs for boys: Parents slam gender-focused clothing for kids at Kmart – but is it really a problem?
- Father-of-two Dan Robinson posted a photo of Kmart pyjamas to Facebook
- He was outraged that the popular retailer decided to genderise kids clothing
- His son wanted the dinosaur and unicorn ones despite the latter being for ‘girls’
- Other parents pointed at stores who colour-coded toys sections into genders
Gone are the days when young girls dress in pink and boys wear blue.
The idea of gender stereotypes might be slowly transforming, but some of Australia’s most popular retailers have been accused of not getting on board fast enough.
Father-of-two Dan Robinson called out Kmart for its latest release of children’s pyjamas, which suggests his son has to like dinosaurs more than unicorns.
Father-of-two Dan Robinson called out Kmart for its latest release of children’s pyjamas, which suggests his son has to like dinosaurs more than unicorns (pictured)
‘Hi. I am 3.5 years old. I am a child, I love dinosaurs and I love Unicorns… but Kmart thinks one is only for boys and the other is only for girls,’ the post began.
‘Daddy knows better though, he got me both. We need to stop this and take the gender out of the equation.’
Commenters underneath the post were quick to praise Mr Robinson for his post, and recalled other stores who have a similar stereotypically gendered approach.
Commenters underneath the post were quick to praise Mr Robinson for his post, and recalled other stores who have a similar stereotypically gendered approach.
‘Another disappointment is that most of the big chains only have obscenely short shorts and t-shirts with tiny cap sleeves for girls! I’ve taken to just buying “boys” shorts and t-shirts for the girls,’ one woman said.
‘Or when you go into Toys ‘R’ Us and they very definitely have rows of toys packaged in pink (dolls, friends lego, prams etc) and rows of boys toys packaged in blue/dark colours (action figurines, Star Wars lego, DC hero stuff etc). Stereotypes anyone?’ Another added.
Daily Mail Australia has reached out to Kmart for comment.
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