The most popular Arnott’s biscuit in every Aussie state has been revealed – and it’s the same choice in all but one
- Arnott’s Australia has revealed the most popular biscuit in each state
- Surprisingly the beloved Tim Tam wasn’t in first place
- Instead Jatz was crowned most popular across the board except in Tasmania
- Tim Tam, Shapes Chicken Crimpy and Scotch Fingers made it within the top five
Arnott’s has revealed the biscuits Australians loved most throughout 2022 – and the results might surprise you.
Sales data collected from January to October this year showed the top performing biscuits in each state.
The beloved Tim Tam wasn’t in first place and was instead the versatile Jatz biscuit, which was crowned most popular across the board except in Tasmania, where BBQ Shapes reigned surpreme.
Surprisingly the beloved Tim Tam wasn’t the most popular biscuit in Australia this year and was instead the versatile Jatz biscuit, which was the number one biscuit across the board except in Tasmania
It comes after Arnott’s collected data from January to October to find almost 23 million packs of Jatz and Savoy have sold
Jatz (pictured), also branded as Savoy in Victoria and Tasmania, is deemed to be an Australian all-rounder
The treasured biscuit with a scalloped edge, also branded as Savoy in Victoria and Tasmania, is deemed to be an Australian all-rounder.
Arnott’s has sold almost 23 million packs of Jatz and Savoy this year and can be found in 1/3 Aussie households.
Tim Tam, Shapes Chicken Crimpy and even Scotch Fingers made it to the state leaderboards, but Jatz won first place.
Moving down the list tells us a lot about Aussie’s current tastes.
In Victoria, South Australia and Western Australia, Shapes Barbecue came a close second but in Queensland Shapes Chicken Crimpy received the silver medal.
Those in New South Wales prefer something sweeter, with Tim Tam biscuits coming in second.
Aussies around the country seemed to grab a packet of Tim Tams for something sweet, as the chocolate biscuit is among the top five favourites in each state.
Arnott’s Scotch Finger also rounds out the fifth position in New South Wales.
Arnott’s has been connecting Australians through the sharing of a biscuit for over 150 years and has become a beloved brand.
Jatz and Savoy biscuits were the number one choice in New South Wales, Victoria, Queensland, South Australia and Western Australia. While in Tasmania BBQ Shapes were the most popular (pictured: most popular Arnott’s biscuits in each Australian state)
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