FEMAIL taste tests Nestlé Kit Kat and Norwegian Kvikk Lunsj chocolate bars after trademark battle

KIT KAT

Nestlé reduced the sugar content of a Kit Kat by 10 per cent earlier this year, and it’s now quite dark in colour

Even if you were blindfolded and could not see the iconic four-fingered shape that Nestlé is so keen to trademark, you would be able to identify this iconic 60p chocolate bar at first bite thanks to the combination of chocolate and crunch wafer.

Earlier this year, Nestlé reduced the sugar content of Kit Kats by 10 per cent, instead upping the milk and cocoa content.

It is definitely less sweet than the Kit Kats I remember munching on as a child, but it seems to have become richer. The chocolate is quite dark in colour for milk chocolate, and there is a slight bitterness one would usually associate with dark varieties. 

However there is also a slightly unpleasant metallic aftertaste. The chocolate coats the whole bar, but once you bite in, there is not a satisfying enough chunk of the sweet stuff on the bottom layer to nibble on.

The wafer is, however, pleasingly crunchy.

Despite increasing the amount of cocoa in the bars, a Kit Kat contains less than its rival Kvikk Lunsj – and it shows.

KVIKK LUNSJ

You can see the wafer's pattern through the chocolate on a Kvikk Lunsj which gives it a cheaper, old-fashioned look but we preferred the taste

You can see the wafer’s pattern through the chocolate on a Kvikk Lunsj which gives it a cheaper, old-fashioned look but we preferred the taste

It’s slightly uncanny to see a chocolate bar that looks just like the iconic Kit Kat, yet isn’t one.

But side-by-side, there are obvious differences. A Kvikk Lunsj, which in the UK is only available from online shop Scandi Kitchen for £1.69, is much lighter in colour than a Kit Kat.

It also looks like a cheaper, own-brand version, as the chocolate on top is so thin you can see the pattern of the wafer underneath. 

How about the taste, though? Biting in, you can tell the sugar content is higher as the chocolate is much sweeter than the Nestle rival. The giddiness of a sugar rush hits me almost instantly.

The wafer is much chewier than a Kit Kat, but it’s not unpleasant. In fact, it reminds me of a Tunnock’s Caramel bar. It’s old-fashioned, but pleasingly nostalgic. 

Although the chocolate is thin on top, the rest of the bar is much more thickly coated than a Kit Kat, so it feels much more luxuriously chocolatey.

And despite being much sweeter, it’s less rich – I find I can munch through more before feeling a little queasy than I could with a Kit Kat. 

WINNER: KVIKK LUNSJ 



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