Kayla Itsines has built a global following from promoting a bikini body workout guide to some 10 million followers on social media.

But despite her passion for all things natural and fitness-based the 27-year-old Australian has still come under scrutiny for allegedly tricking fans in her latest snap.

The photo, which shows a loved-up Kayla looking adoringly at her fiancé Tobi Pearce, was taken during their latest trip to Italy.

 

The photo, which shows a very loved-up Kayla looking adoringly at her fiancé Tobi Pearce, was taken during their latest trip to Italy

The photo, which shows a very loved-up Kayla looking adoringly at her fiancé Tobi Pearce, was taken during their latest trip to Italy

'Why does the tummy area look like its been edited?' One person wrote in the comments, attracting 211 'likes' from other people

'Why does the tummy area look like its been edited?' One person wrote in the comments, attracting 211 'likes' from other people

‘Why does the tummy area look like its been edited?’ One person wrote in the comments, attracting 211 ‘likes’ from other people

‘Hiking today with my chicken. Just went on a helicopter ride for the FIRST time ever! We flew down the Amalfi Coast and it was the most beautiful thing we’ve ever seen,’ she captioned the sweet photo.

But not everyone was convinced the photo was untouched.

‘Why does the tummy area look like its been edited?’ One person wrote in the comments, attracting 211 ‘likes’ from other people.

A selection of other individuals quickly jumped to the Instagram star's defense, explaining that they think this type of snap might have been shaped by a strange angle

A selection of other individuals quickly jumped to the Instagram star's defense, explaining that they think this type of snap might have been shaped by a strange angle

A selection of other individuals quickly jumped to the Instagram star’s defense, explaining that they think this type of snap might have been shaped by a strange angle

'I think it's just the angle she's bending so her ribs are poking outwards and her arm arm makes it look wonky,' one said

'I think it's just the angle she's bending so her ribs are poking outwards and her arm arm makes it look wonky,' one said

‘I think it’s just the angle she’s bending so her ribs are poking outwards and her arm arm makes it look wonky,’ one said

‘I thought I was the only one having seen something weird. Above the arm is bigger than under the arm,’ another added.

‘It has been edited which I find really disgusting while promoting an account about fitness and how women look and the goals we achiever with effort and hard work and being healthy. What a pity.’

A selection of other individuals quickly jumped to the Instagram star’s defense, explaining that they think this type of snap might have been shaped by a strange angle.  

‘I think it’s just the angle she’s bending so her ribs are poking outwards and her arm arm makes it look wonky,’ one said.

Kayla decided to settle the score by jumping into the conversation and said: 'Hahaha... no I wasn't born this way. Not edited AT ALL! Swear on BOTH my dogs lives'

Kayla decided to settle the score by jumping into the conversation and said: 'Hahaha... no I wasn't born this way. Not edited AT ALL! Swear on BOTH my dogs lives'

Kayla decided to settle the score by jumping into the conversation and said: ‘Hahaha… no I wasn’t born this way. Not edited AT ALL! Swear on BOTH my dogs lives’

‘It’s just her rib cage,’ another responded.

Kayla decided to settle the score by jumping into the conversation and said: ‘Hahaha… no I wasn’t born this way. Not edited AT ALL! Swear on BOTH my dogs lives.’

The fiercely driven exercise guru is known for her washboard set of abs and lithe legs, so these kind of claims have the power to seriously damage her reputation.

Her business is estimated to be worth an astounding $63 million and she made this year’s ‘Instagram Rich List’ with each post set to rake in $15,000.

Read more at DailyMail.co.uk