‘I felt a sense of clarity I hadn’t experienced before’: How attending a yoga class sparked entrepreneur’s genius idea for two businesses that have made her MILLIONS
- Mother-of-three Jacinta McDonell launched Anytime Fitness in Australia
- While trying for a third baby she turned to yoga to relax her body and mind
- She fell so in love with the practice she launched two studios in Sydney
- It led to the production of The Human Kind Project which helps those in Malawi
Having launched the extremely successful Anytime Fitness training gyms in Australia a decade ago, Jacinta McDonell has made a name for herself as a ‘millionaire mumpreneur’.
But marketing the production of 430 clubs in the space of a few years was stressful – and it was beginning to take a toll on the mother-of-three’s health, relationships, family life and work.
In a bid to learn how to relax she joined a yoga class – a decision that later helped her launch two new businesses that have made her millions.
Having launched the extremely successful Anytime Fitness training gyms in Australia a decade ago, Jacinta McDonell has made a name for herself as a ‘millionaire mumpreneur’
‘I started practicing a few times a week and quickly noticed the benefits in all areas of my life – I felt a sense of calmness and clarity I hadn’t experienced before,’ the Australian business tycoon told WHIMN.
As a result of her newfound hobby, Jacinta launched Urban Yoga; a new take on the flowing movements set to calming music and stunning visuals in Sydney in December 2015.
The positive reception encouraged her to pursue a more accessible approach – yoga for everyone who had internet access – and she called it W1LL.
In December 2015 Jacinta launched Urban Yoga; a new take on the flowing movements set to calming music and stunning visuals in Sydney’s Surry Hills and St Leonards regions
Using her business to promote a person’s individual peace was one thing, but using a company for good inspired her to take things further
‘We use simple to understand language without any traditional Sanskrit reference, our studio classes are 44 minutes long and we have online classes as short as 22 minutes,’ the founder explained.
Using her business to promote a person’s individual peace was one thing, but using a company for good inspired her to take things further with The Human Kind Project.
A portion of each purchase at W1LL goes to the not-for-profit foundation, which funds transformative projects in Africa and India.
‘The 1 in W1LL represents one human, so for every product you purchase from W1LL supports a human in need via The Human Kind Project,’ she told the publication
It has the ability to connect tasks to businesses overseas and build brand equity.
‘The 1 in W1LL represents one human, so for every product you purchase from W1LL supports a human in need via The Human Kind Project,’ she told the publication.
‘Just witnessing so many women (and men) who had bravely transformed their lives and their children’s lives from what would normally be seen as a hopeless situation was what made me really ‘feel’ that my purpose was about being a voice for “Business for Good”,’ Jacinta adds on her website.
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