In this article, we will analyze 5 working methods of composing effective SMS text and provide examples of SMS mailing to increase conversion rate and customer loyalty.
Consider Customer Purchase History
Taking into account the customer’s purchase history will allow you to analyze customer’s needs and offer only those products he interested in.
Example of SMS content: if a customer of an optician’s store usually orders contact lenses of a certain brand, you can send him promotional offers on these lenses, cleaning solutions, drops, as well as lenses of other companies for tests. At the same time, there is no need to send SMS promoting discounts on glasses, because the client does not use it.
Let the Customer Feel Special
Constant SMS campaigns scatter the attention of customers, and they do not use the offers received. To avoid this situation, send individual offers. This will allow the buyer to feel special and increase his loyalty to your brand. Accordingly, this will increase the conversion rate of SMS mailing into purchases.
Example of SMS content:
“Hi, Mary! Only for you, from June 5 to 7, a 15% discount on any purchase upon presentation of SMS at the checkout! Shop Cosmetic Country. Address: Montessori ave. 25 tel .: 777-44-22”
Pay Attention to the Beginning of the Message Text
Carefully consider the beginning of the message, so that the first word of the text attracts and encourages a recipient to read the entire text of the SMS mailing. Give preference to the words which may be interesting to the recipient: promising him a bargain, gift, or something new.
Example of SMS content:
“ONLY TODAY -50% on the entire range of protein shakes and vitamin complexes with L-carnitine in all FitnessRoom stores. See details: https: // .. ”
Write Briefly but Succinctly
Set yourself a conditional limit for the length of the message, 160 characters for English text, and shorten your message until you fit the given number. Shortness will allow you to quickly and easily convey your information to the recipient and increase the likelihood of an attentive reading of SMS. Check the message text for ambiguous words, complex expressions, clusters of vowels, and consonants – the text should be as simple as possible.
Example of SMS content:
“June 15 only, 15% discount on all types of massage in the ThaiMagic SPA salon. Book now: 555-33-22”
Add a Brand Name to a Text
Sending SMS with the brand name Sender ID or adding a brand name to the SMS text allows the reader to better understand the essence of the offer and recognize the sender.
Example of SMS content:
“Volkswagen gives a 15% discount on all accessories! Only this summer! Details on: Http: // … “
Last Word
When compiling an SMS campaign, also consider a reliable SMS provider. Ask your provider if he owns an SMS gateway, uses only official distribution SMS channels, does he provide a personal manager, and round-the-clock support. Learn more here.