Byron Bay and the Gold Coast have long been magnets for Australia’s stars and social influencers, and now an often overlooked coastal village nestled halfway between the tourist meccas is getting their attention – and there’s one place they all want to stay.
The Grounds of Cabarita has become an iconic holiday home at Cabarita Beach, on the coastal strip between Byron Bay and Tweed Heads.
The $600-per-night property is usually booked out ‘well in advance’ according to owner and busy mum-of-two Sophie Pearce.
This beach house in the tiny town of Cabarita Beach may look unassuming from the front, but has become a popular destination for Instagrammers
The three-bedroom holiday home is booked out for the whole of summer – and has limited availability in winter
The home – which is north of Byron and just 20 minutes south of the Queensland border is owned by Instagram stars, Nick and Sophie Pearce
The 1960s beach shack was initially purchased by Sophie and her husband Nick, both 30, with plans to renovate it and make it their own family home.
But the couple, who are Instagram stars themselves, became inundated with requests to rent the property.
So Sophie, who runs five businesses, instead decided to add the completed home to her portfolio of rentals.
Sophie revealed the family initially wanted to live in the home but were inundated by requests to stay there after sharing snaps on Instragram
Now popular Instagram stars – including this couple – book the venue out months in advance
The home sleeps six – so popular Instagram families have also made the trip up to the ‘must stay’ property
A quick glance at photos of the property show why it is in such demand – with dozens of people eager to share snaps of them enjoying life at the cute three-bedroom cottage.
Pictures show guests relaxing by the pool, in the ‘cloud-like’ beds and sharing meals in the kitchen and on the deck.
The home seems to attract many different kinds of guests, from growing families to ‘girls’ weekend’ groups and even the odd wedding party.
The home costs from $600 per night, not including the cleaning and service fees
Two nights away at the cottage, in May, will set visitors back just short of $2000
But that hasn’t stopped people heading their for the minimum two-night stay to pose up for ‘the gram’
The home is popular not just for its features but because it’s a short walk from the stunning, secluded beaches of the area.
It sleeps six people with each room furnished with a king-sized bed.
But getting a booking is the hard part, with the property booked solid until the beginning of May 2022.
There is some availability over winter, but September and October dates are already being snapped up, while Christmas 2022 and the New Year celebrations a week later are already booked out.
Some bringing their own props or re-arranging the home for the perfect shot
Cabarita Beach is on the coast – with plenty of access to pristine beaches – but the property also offers a swimming pool
And it appears to be one of the most popular places for people to snap the perfect holiday picture
The reviews laud Sophie and Nick, hailed with the title of ‘Super Host’.
‘From the moment we walked in our stay was perfect,’ one review read. ‘The house was thoughtfully decked out with everything you could need. The personal touches make your stay extra special,’ one woman said.
This woman couldn’t go past the bedroom when it came to documenting her stay
The home has its own Instagram Page with more than 18,000 followers
Each room is fitted out with a king-sized bed – guests claim the details make the property hard to go past
Sparkling water is on tap and the home boasts a well-equipped kitchen for home cooks to create delicious meals in – ideal for a location where the dining out options are few.
The beach house and properties in Cabarita Beach are expected to become even more popular once tourists become confident that the Covid threat has passed, and that borders will stay open.
The small town of Cabarita Beach, which boasts a population of 100, is a 20-minute drive south of the Queensland border.