The small frog shaped chocolate bar, a Freddo, is fondly remembered as retailing at 10p from it’s launch and throughout the noughties.
But the price of a Freddo has become controversial over the years, with major supermarkets now retailing them at two and a half times the 1994 launch price of 10p.
The price of the chocolate treat has risen more sharply than any other good over the past 18 years, a new study has found.
The price of the chocolate treat has risen more sharply than any other good over the past 18 years, a new study has found
Vouchercloud last year released a Freddo price index – that predicted the chocolates would hit 38p by 2030
The miniature amphibian sweet has soared in price since the year 2000, rising by an incredible 200 per cent.
Research by MoneySuperMarket also found that the price of a pint in pubs had rocketed by 106 per cent since 2000, costing an average of £3.60 now compared to £1.75 in 2000.
Freddo bars have rocketed by 200 per cent after going up from 10p in 2000 to 30p now.
At the same time, the average salary had risen by 24 per cent – that’s an average rise of just 0.75 per cent a year – from £23,000 in 2000 to £28,600 now.
The study, out last week, also found that inflation had seen the price of goods and services rise by more than 65 per cent in the 18 year period – meaning wages are lagging far behind.
In 2000, £10 would get you 19 loaves of bread, but now it would get you just nine loaves, the study found.
The study also found that a fully comprehensive car insurance policy had risen just two per cent, from £561 in 2000 to £574 this year and that the average weekly food shop per person had shot up 54 per cent from £24 in 2000 to £37 now.
Using historical inflation data from the Bank of England, MoneySuperMarket found that £10 in 2000 holds the equivalent value of £16.51 today.
A spokesman said: ‘Analysis of individual food and drink items, such as a pint of beer and a loaf of bread, also indicated that prices rose well beyond inflation.
‘£10 in 2000 would have allowed you to purchase 19 loaves of bread or 5.7 pints of beer, yet in 2018 your £10 would only stretch to 9 loaves of bread or just 2.8 pints of beer.
‘The well-documented price of a Freddo chocolate bar was also found to have risen by a staggering 200 per cent over the past 18 years, costing just 10p in 2000 compared to 30p in 2018.’
He added: ‘According to Ofgem figures from 2000, the average price of a standard domestic gas bill was £308 and the average cost of a standard domestic electricity bill was £238.
‘Both have risen sharply in the past 18 years and now stand at £549 (gas) and £554 (electricity) – inflation-busting rises of 84.74 per cent and 132.78 per cent respectively.’
Sally Francis-Miles, money expert at MoneySuperMarket, said: ‘With just days to go before the old £10 note goes out of circulation, looking back at what £10 would buy you in 2000 provides an interesting snapshot of the past 18 years.
‘At the turn of the millennium, your tenner would easily stretch to cover a few drinks and a couple of loaves of bread, with change left over for a chocolate bar.
‘Today, you’d struggle to cover one round in your local pub. Those paying utility bills are the real inflation sufferers here, seeing their prices skyrocket over the past 18 years.
‘With inflation shooting up and wages remaining relatively stagnant, it’s no wonder families are feeling more squeezed than ever before.
‘If you are struggling with your bills, there are a few steps you can follow to take control of your finances and get on top of your payments.
TIMELINE: THE RISING COST OF A FREDDO
1994 – Freddo re-launched in the UK and cost 10p
2007 – After 13 years, the price is hiked for the first time to 15p
2010 – The price rose again just three years later to 17p
2011 – But a year later, it rose again to 20p
2014 – Outrage as Freddo prices rise to 25p a bar
‘Firstly, it’s crucial you face up to your debts – burying your head in the sand isn’t going to make it all go away. Make a comprehensive list of all the companies you owe money to and try to prioritise your payments, concentrating first on the vital bills that ensure a roof is kept over your head and then on high interest payments.
‘Consider moving high interest payments via a balance transfer card to one that offers a 80 per cent introductory rate.
‘If you are still finding your debts unaffordable, try speaking to your creditors to see if you can negotiate the terms of your payment. If you find yourself in serious financial trouble, professional advice is always available from the likes of the Money Advice Trust and StepChange.’
In January, the MailOnline reported that one shop in London was selling the small chocolate frogs for a shocking 99p.
Kingdom of Sweets, on Oxford Street, which specialises in selling foreign and imported sweets sells a peppermint version of the bar imported from Australia for £1.
The sweets – which are normally sold just in Australia – are peppermint favoured.
Social media users reacted angrily to a picture of the Freddos that were shared on Twitter.
One user said ‘A mistake? Please tell me it’s a mistake.’
Another added: ‘The economy is officially f**ked’, while some savvy users realised they were foreign imports.
Twitter users were shocked to discover the price of the sweets – some saying ‘it must be a mistake’
Last year, discount website VoucherCloud released a ‘Freddo Price Index’.
They predicted that the cost of Freddos will reach 53p by 2030, although if they stayed inline with inflation they would only be 20p.