Frequent flyers vote British Airways’ ‘Club Suite’ the world’s best new business class seat

British Airways’ new ‘Club Suite’ has been named 2019’s ‘best new business class seat’ by those who know a thing or two about what makes a good cabin – frequent flyers.

Over 4,500 of them voted in the UK’s biggest frequent flyer website’s inaugural airline awards, with the site – www.headforpoints.com – saying BA’s new business class seat represents ‘a genuine step forward’.

It said: ‘British Airways introduced its new business class Club Suite in 2019 to wide acclaim. It would have been easy to go with a less ambitious product since improving on the outdated Club World seat was not difficult, but to its credit BA has taken a genuine step forward. Club Suite is now arguably the best business class seat of any European airline.

‘Having chosen to create a seat with its own door, Club Suite offers real privacy. The new suite takes its design and finishing cues from luxury car finishes, with many touches thoughtfully designed to pre-empt passengers’ needs. It is being rolled out as quickly as the seats can be manufactured, with one in three of all Heathrow long-haul flights to carry the new cabin by the end of 2020.’

MailOnline Travel wholeheartedly agrees with the award, having given the Club Suite five out of five stars after flying in it earlier this year.

We described it as a ‘game-changer’ for British Airways.

MailOnline Travel gave the Club Suite five out of five stars after flying in it earlier this year

The inaugural awards, meanwhile, said headforpoints.com, seeks to highlight ‘the crème de la crème of airline seats, services and lounges, along with airline and hotel reward schemes and other travel innovations that UK business and frequent travellers hold in the highest esteem’.

The 12 category winners voted for by readers were supplemented by six ‘Editor’s Choice’ awards for excellence.

One Editor’s Choice went to ANA for its ‘revolutionary’ business class seat ‘The Room’.

Headforpoints.com said: ‘Japanese airline ANA launched a revolutionary new seat on its London to Tokyo route this year, and it is slowly being rolled out on other key routes.

‘”The Room” is an astonishingly wide seat – so wide that two people can sit side by side to chat. It is complemented by 24-inch 4K IFE screens and retractable privacy screens that can be fully closed if required.’

On Christmas Day, the award for ‘best business class seat and service’ was announced, with Qatar honoured for its ‘Qsuite’, which can be turned into a double bed for travelling couples.

Club Suite is now arguably the best business class seat of any European airline, said headforpoints.com

Headforpoints.com said: ‘Whoever you fly with, you are likely to benefit from the pressure that Qatar Airways has put on other airlines to up their game.’

With 1.5million monthly page views, Head for Points claims it has the UK’s biggest online audience of frequent flyers.

It said: ‘This discerning group of readers is perfectly placed to have an opinion when it comes to the good, the bad and the ugly of the travel industry.’

However, Head for Points editor and founder Rob Burgess emphasised that these awards are ‘all about the excellent’.

He said: ‘Our team is constantly out reviewing new products and our community of readers gives constant feedback on their own opinions and experiences. We thought it would be a great idea to host our own awards and let our readers decide who is the best of the best.

‘It’s been an exciting year in the business travel industry, which has seen two UK airlines introduce innovative new business class suites, as well as new and refurbished airline lounges and hotels appearing on the travel landscape.

‘Being some of the most well-travelled in the UK, our readers certainly know their stuff. We’re grateful to everyone who took part in the voting.’

The Head for Points 2019 Travel & Loyalty Awards will be presented at a private industry dinner at Quo Vadis in London on 13th January.