MEDDIC was a methodology that several executive officers established at PTC. These individuals believed that to achieve maximum sales, an organization must expand its knowledge base by adopting traditional marketing strategies.
They believed it was time for sales to evolve and use more information. Darius Lahoutifard was among these pioneers; when he joined PTC, his business unit made drastic changes and maximized sales within a short time.
After the creation of MEDDIC, this renowned entrepreneur, who also has a soft spot for tech startups, marketed this methodology. Later on, he left the firm to venture to establish startups in the technology sector.
Among these startups is the MEDDIC Academy which is an institution that offers both online and in-person training to companies and individuals on how to implement MEDDIC in their businesses to increase the chances of closing sales.
There are frequently asked questions that the MEDDIC Academy often gets. Some of these questions are:
What does it mean to get MEDDIC Certified?
The MEDDIC Certification from the MEDDIC Academy is a formal certificate that proves that an individual understands all the concepts associated with MEDDIC.
In a meeting or an interview, one can list all the MEDDIC processes and methodologies and how any business can apply them.
However, this does not serve as proof; only a certificate can indicate that the person has received professional training on MEDDIC. MEDDIC Certification supports salespersons who want to take their careers to the next level.
It also helps them to stand out from standard salespeople that apply traditional sales strategies.
Why is it important for salespersons to be certified in MEDDIC?
Reading a book or watching ten-hour videos on the MEDDIC course only gives you a certificate of completion. However, this is not as important as many people assume.
Having command over the concepts learned and being able to apply them in real-life situations is what matters. Unlike standard certificates of completion, the MEDDIC Academy trainer certifications validate the executable skills you have gained from the course.
It also makes it easy to demonstrate your prowess in the MEDDIC approach to customers and employers.
This gives you an advantage over salespeople that take certification courses only to get certified but do not master the skills and end up wasting resources and time without closing any sales for their firms.
Why should employers hire MEDDIC Certified sales personnel?
There are several certification courses one could take. However, the question is, Do they adopt modern trends and use concepts such as MEDDIC? Sales personnel that take standard courses are equipped with traditional strategies for driving sales.
Most of the institutions that offer Certification are theory oriented.
This is not the case for MEDDIC Academy, as it is all about execution. The academy ensures that its certified personnel understand all the concepts involved in the MEDDIC sales process and can effectively execute them to close sales.
The MEDDIC Certification often serves as a third-party validation that the owner is equipped with skills and knowledge and that they are capable of implementing the knowledge.
What course do you require to be certified in?
The MEDDPICC for trainers at the moment is the course that should be taken to be certified at the MEDDIC Academy. However, it is important to note that taking the course does not guarantee Certification.
You must take the course, pass the certification exams and possess some experience in field sales. Unlike other certifications, which are open to everyone, for the MEDDIC Certification, you must possess skills in sales and be in a position to execute.
The academy not only evaluates the theoretical understanding of the MEDDIC process but the salesperson’s ability to execute the gained skills.