News, Culture & Society

Gemma Collins joins forces with Durex to release range of sex toys

Gemma Collins has teamed up with Durex to release a range of sex toys to break down the stigma of self-love.

The former TOWIE star, 41, took to Instagram to announce the sex-positive partnership with a short video on Friday evening.

In the clip, a glamorous Gemma spoke to the camera and questioned: ‘Guys it’s 2022, why do we get so awks about self-love huns?’

New partnership: Gemma Collins has teamed up with Durex to release a range of sex toys to break down the stigma of self-love

‘It’s so important to take some time for yourself, if you know what I mean’, she cheekily quipped.

She signed off: ‘Let’s talk about toys baby!’ 

She revealed she’s working with the brand with the launch of three new vibrators, and wants to destigmatize the use of sex toys.

Captioning the video, she wrote: ‘It’s all about self-love baby & @durex. Not to be awks, but it’s 2022 – why is self-love still a taboo topic? And when I mean “self-love” I mean a little bit more than a glam day – and that’s coming from me!

Teaming up: The former TOWIE star, 41, took to Instagram to announce the partnership with a short video

Teaming up: The former TOWIE star, 41, took to Instagram to announce the partnership with a short video

‘I am SO proud and excited to be able to share that I’m working with @durex to support the launch of its new Sex Toy range with 3 amazing new vibrators.

‘Self-love and the use of sex toys in ALL forms is so empowering. If you’re married, single, in a situationship, whatever, anyone and everyone is welcome. Help me break the self-love taboo!’

Nikki Hayward, Wellness Category Manager at Durex, said: ‘We are thrilled to have partnered with Gemma Collins on the launch of a new exciting range of sex toys from Durex.

Self-love: Captioning the video, she wrote: 'It's all about self-love baby & @durex. Not to be awks, but it's 2022 - why is self-love still a taboo topic? And when I mean "self-love" I mean a little bit more than a glam day - and that's coming from me!'

Self-love: Captioning the video, she wrote: ‘It’s all about self-love baby & @durex. Not to be awks, but it’s 2022 – why is self-love still a taboo topic? And when I mean “self-love” I mean a little bit more than a glam day – and that’s coming from me!’

‘We love how empowered Gemma feels about achieving the pleasure she knows she deserves for herself – and want everyone else to feel the same.

‘Durex hopes to encourage us all to have more open and honest conversations about masturbation and the use of sex toys whether on your own or with someone else. We hope that people can shake off the stigma and ditch the taboo, feelings of shame and embarrassment on something that should be a way to feel real pleasure, enjoyment and satisfaction.’

This comes after Gemma shared a gruesome photo of her fiancé Rami Hawash’s swollen eye after he returned home following his recent surgery, on Friday.

The former Celebrity Big Brother housemate took to her Instagram story to praise the NHS for looking after her beau, after the businessman, 48, suffered a ‘serious’ accident at work.

Rami, who has been seen sporting an eye patch whilst awaiting the procedure, could be seen with a very painful looking heavily bruised and bleeding eye.    

Alongside the close up, Gemma penned: ‘It’s been one hell of a week, good to have Rami home today. Its been a very upsetting time for us.

Painful: Gemma a gruesome photo of her fiancé Rami Hawash's, 48, swollen eye as he returned home from his recent operation on Friday

Painful: Gemma a gruesome photo of her fiancé Rami Hawash’s, 48, swollen eye as he returned home from his recent operation on Friday

Get well soon! Alongside the close up, Gemma penned: 'It's been one hell of a week, good to have Rami home today. Its been a very upsetting time for us'

 Get well soon! Alongside the close up, Gemma penned: ‘It’s been one hell of a week, good to have Rami home today. Its been a very upsetting time for us’

‘Scary, worrying, no sleep, please god he will be ok [sic]. thank you Queens Hospital @NHSEngland.’ 

Sharing another photo, Rami looked to be in good spirits as he recovered at home and spent some time in the garden with the couples friend Harry Derbidge. 

Gemma reunited with her love last week, after she returned home from her one-woman tour. 

Injury: Rami, who has been seen sporting an eye patch whilst awaiting the procedure, could be seen with a very painful looking heavily bruised and bleeding eye (Pictured earlier this month)

Injury: Rami, who has been seen sporting an eye patch whilst awaiting the procedure, could be seen with a very painful looking heavily bruised and bleeding eye (Pictured earlier this month)

Relaxing: Sharing another photo, Rami looked to be in good spirits as he recovered at home and spent some time in the garden with the couples friend Harry Derbidge

Relaxing: Sharing another photo, Rami looked to be in good spirits as he recovered at home and spent some time in the garden with the couples friend Harry Derbidge

 She took to Instagram at the time to share a loved-up snap with Rami as he was seen for the first time without his eye patch. 

The owner of a car mechanical repairs company has been forced to wear the eye patch to protect the injury while he waits for surgery.  

However, on Easter Sunday Rami was seen without it in a video posted to Gemma’s Instagram story.

Ouch! Rami's eye remained closed throughout the short clip as he beamed at the camera, while his swollen eye was on show

Ouch! Rami’s eye remained closed throughout the short clip as he beamed at the camera, while his swollen eye was on show

His eye remained closed throughout the short clip as he beamed at the camera, while his swollen eye was on show.     

Rami sat enjoying his breakfast as Gemma showed off her festive decorations as the couple got ready to host an Easter party.

When the accident first happened Rami could be seen with a medical patch over his eye and deep gash on the bridge of his nose.

On the mend: Gemma reunited with her love last week, after she returned home from her one-woman tour and took to Instagram to share a loved-up snap

On the mend: Gemma reunited with her love last week, after she returned home from her one-woman tour and took to Instagram to share a loved-up snap

***
Read more at DailyMail.co.uk