German supermarket chain opens first store in Australia

A German supermarket giant is opening their doors for the first time in Australia.

Kaufland, a warehouse style supermarket, is five times bigger than Coles or Woolworths and is similar to Costco but without the membership.

The store, which stocks about 60,000 products, will open in Adelaide, just seven minutes south of Adelaide airport. 

German supermarket Kaufland (pictured) is opening their doors for the first time in Australia 

The German Giant is known for offering shoppers everything from groceries to car maintenance supplies and will be opening its doors in Adelaide

Kaufland, a warehouse style supermarket, is five times bigger than Coles or Woolworths and is similar to Costco but without the membership (stock image)

Kaufland, a warehouse style supermarket, is five times bigger than Coles or Woolworths and is similar to Costco but without the membership (stock image)

The German giants, one of the world’s largest retailers, bought a $25 million site at Forestville, three kilometres from the CBD, according to The Advertiser. 

The new store will cover 20,000 sqm, just under five acres, and will stock everything from chocolate, televisions and ladders. 

Kaufland, which is part of the Schwarz Group which owns Lidl, has never opened in an English speaking country but is extremely popular in eastern and central Europe countries with more than 1230 stores.

Unlike German supermarket Aldi, who mainly stocks their own brands, Kaufland stocks thousands of household brands.

‘It will be more akin to a Costco approach with a whole breadth of product offerings, including groceries and white goods,’ an Adelaide retail expert told the publication.

‘This is going to be a destination shopping experience.’

Unlike German supermarket Aldi, who mainly stocks their own brands, Kaufland (pictured) stocks thousands of household brands 

Unlike German supermarket Aldi, who mainly stocks their own brands, Kaufland (pictured) stocks thousands of household brands 

Kaufland will enter supermarket market alongside key player Coles (pictured) and is extremely popular within eastern and central Europe

Kaufland will enter supermarket market alongside key player Coles (pictured) and is extremely popular within eastern and central Europe

Initial reports suggest Kaufland would need to open about 20 stores in Australia to make a viable investment. 

As the company is buying land, rather than leasing the land, it means Australian stores will not open for at least a couple of years, Fairfax Media reported earlier this year. 

The German giants reportedly looked at other cities across the country including Geelong and the Gold Coast, but it is believed Sydney is not an option for Kaufland stores because there is not enough available land space. 

Daily Mail Australia has contacted Kaufland for comment.

Read more at DailyMail.co.uk