Gigi Hadid confidently showed off new, shorter locks as she appeared in the latest campaign for luxury brand, Miu Miu, in an Instagram post uploaded on Thursday.
The supermodel, 28, who recently wowed wearing a strapless gown at the 76th Annual Cannes Film Festival, modeled clothing pieces from the company as well as the new Arcadie bag.
At the beginning of a clip shared onto the brand’s main Instagram page, the beauty could be seen lounging on a wooden fence that was placed on a set.
She donned a pair of loose-fitting, dark denim jeans that were secured with a black belt around the waist. The mother of one also tucked in a Miu Miu red button up for a pop of color to the look.
As she striked a pose and gazed directly at the camera, Gigi cradled a tan-colored, $2,800 Arcadie Matelassé nappa bag in her arms.
New campaign: Gigi Hadid, 28, confidently showed off new, shorter locks as she appeared in the latest campaign for luxury brand, Miu Miu, in an Instagram post uploaded on Thursday
Striking a pose: At the beginning of a clip shared onto the brand’s main Instagram page, the beauty could be seen lounging on a wooden fence that was placed on a set
The media personality slipped into a pair of gray crew socks as well as white flats that were secured with a strap that wrapped around the top.
The model confidently showed off new, shorter fringed locks for an edgy flare to the overall campaign shoot.
Her makeup was naturally done, and comprised of a layer of black mascara to her lashes along with rosy pink tint to her lips. A fan off screen gently blew the platinum blonde locks away from her face in the clip.
The video then transitioned to the star sitting on a large black chair while wearing a short-sleeved, olive-colored Miu Miu sweater and a pencil skirt with a hem that stopped just above her knees.
On top of her lap was another Matelassé nappa purse from the collection, but in an eye-catching white color.
The reel concluded with Gigi unzipping the purse, and the camera suddenly panning for a close-up to her face. The brand’s logo appeared on the screen shortly before the clip came to a close.
In the caption of the post, the campaign was explained to be an inspiration from artist, Margaret Keane, which was portrayed by photographer, Steven Meisel.
During an interview with WWD before the official release of the campaign, chief executive officer, Benedetta Petruzzo, opened up about having Gigi star as the face of the spring campaign to promote both the Arcadie and Wander bags.
Flowing: Gigi is known for her usual flowing blonde locks – she is pictured last month in Cannes
Edgy look: The model confidently showed off new, shorter fringed locks for an edgy flare to the overall campaign shoot
Outfit change: The video then transitioned to the star sitting on a large black chair while wearing a short-sleeved, olive-colored Miu Miu sweater and a pencil skirt
Promotion: On top of her lap was another $2,800 Matelassé nappa purse from the collection, but in an eye-catching white color
She explained that, ‘we are interested in her attitude through the lenses of Meisel,’ and also how, ‘immediate and intimate, as well as evocative,’ the photos and content from the campaign are.
Miu Miu was founded in 1992 by Miuccia Prada, and is known as the sister label to another prominent Italian brand: Prada.
Gigi gushed to WWD, ‘Miuccia Prada is one of the most inspiring and iconic women in the world — because she explores all of her loves and interests to their fullest potential.’
The mother of one further stated, ‘It is an honor to see her work, work with her and to experience someone full of knowledge and powerful yet still down-to-earth and kind. She does so much to create spaces to celebrate others.’
Hadid added, ‘I think of the Miu Miu woman as someone who has similar qualities to Miuccia…playful but calm, classic but cool, in-charge but grounded.’
The model is no stranger to the brand, and has also strutted on the runway for Miu Miu, such as its Fall/Winter 2020 collection.
Also on Thursday, Gigi shared snaps of her own on Instagram to not only show off the Arcadie bag, but also the Wander purse collection, which range from $1,950 to $3,800.
Having a blast: In one photo, the supermodel could be seen sitting on the floor of a spacious studio with a nude-colored backdrop and donned a tan-colored, $2,850 Wander Matelassé purse
Making a statement: She also uploaded another snap that showed the model sitting on top of a large, orange chair while sporting a purple Miu Miu cardigan and short, white pleated miniskirt
In one photo, the supermodel could be seen sitting on the floor of a spacious studio with a nude-colored backdrop. She rested her elbows on her knees which were slightly drawn in towards her chest.
The star donned a pair of denim shorts along with a sleeveless, orange and yellow-striped sweater. She added dark gray socks to the look along with black loafers. Draped on her arm was a tan-colored, $2,850 Wander Matelassé purse.
She also uploaded another snap that showed the model sitting on top of a large, orange chair while sporting a purple Miu Miu cardigan and a short, white pleated miniskirt that was secured with a black belt.
For a pop of color to the look, Gigi modeled a red Wander purse and penned in the caption, ‘Miuccia’s world. new @miumiu by the 1&o @stevenmeiselofficial Inspired by works by artist Margaret Keane #MiuMiu #MiuMiuArcadie #MiuMiuWander.’
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