Glowing skin – and a lot of it – is the theme for Glossier’s latest ad campaign.
The beauty brand has debuted a new line of body care products and as a part of the launch released a campaign starring a diverse group of ladies, including athletes and plus-size models, who all posed totally naked for the striking shoot.
In addition to the image, several of the models shared their contribution on social media and talked about their individual relationships with their bodies.
Baring all: Former WNBA star Swin Cash shows off her baby bump in a nude shoot for Glossier’s new skin care campaign
All natural: Fashion designer Lara Pia Arrobio is seen wearing nothing but socks
The images promote the new Body Hero Duo line, which is comprised of a two-step system of body wash and moisturizer.
Perhaps the most striking image in the series features Swin Cash, the retired WNBA star, who bared her burgeoning baby bump for the camera.
Also included in the striking nude images are the likes of fashion designer Lara Pia Arrobio crouching down, clad in nothing but socks, and the brand’s own clinical research coordinator, the long-limbed Mekdes Mersha.
On Instagram, Lara revealed that her weight has fluctuated around 30lbs over her life, but she says that, at 30 years old she finally feels ‘like myself.’
Real experience: Plus-size model and Instagram star Paloma Elsesser also stars
Multi-talented: Mekdes Mersha, a clinical research coordinator for Glossier, opened up in a post online about her eating disorder
‘This was the hardest thing I’ve ever done – posting this is hard,’ she added. ‘But these are the things i do for @Glossier – the single most disruptive brand with the smartest, coolest team and f***ing good product. I would have never said no.’
As for Mekdes, she opened up about suffering an eating disorder after a rough start in modelling at age 22 that saw her informed she needed to lose two inches.
‘I would spend hours in the gym, calculated every calorie, bingeing my life away… things I’m not proud of,’ she wrote. ‘I was the skinniest I’ve ever been (although I couldn’t see it) but the agency ghosted me and instead I ended up with an ED that I would nurse for years to come and even seek therapy for.’
Through the support of friends and family, Mekdes was able to recover from her disorder and now describes herself as her very own ‘body hero.’
Stepping forward: She revealed that she was told to lose two inches by a modelling agency before they ghosted her and left her with the disorder
Jumping ahead: Outdoor Voices founder Tyler Haney, 27, also displays her toned form
Opening up: In an Instagram post she revealed that she once struggled to love her ‘sporty body’
Entrepreneurs also have their place in the campaign with Tyler Haney, 27, who is best known as the founder of clothing company Outdoor Voices.
She explained in her own post how she ‘always had a sporty body and at times have hated “being too muscly,” but has since overcome her insecurities.
Of course there were also models by main trade involved in the project, including plus-size Instagram star Paloma Elsesser, who already boasts an inclusive Nike campaign on her resume.
As for Glossier, they will be releasing their new pair of products for $35