Internet users are now spending more than one-third of their time using Google products.
Between the ubiquitous search engine and offshoots such as YouTube and Waze, a new report says Google accounted for over 34% of time spent online in June, according to Axios.
But, Facebook hasn’t had the same luck as its competitor.
While it seems Google is only growing, the analysis found that time spent on Facebook has plummeted, even with Instagram and WhatsApp use considered.
Internet users are spending more than one-third of their time using Google products. Between the search engine and offshoots such as YouTube and Waze, report says Google accounted for 34% of time spent online. Facebook use, on the other hand, is declining. File photo
The new figures from Pivotal Research analyst Brian Wieser suggest Google is dominating much of our time online.
Facebook use, on the other hand, is declining faster than ever, according to Axios, while Snapchat and Twitter haven’t seen much change.
The report adds support to claims earlier this year that young people are now spending less time on social media, and Facebook in particular.
Boston-based market research company Origin gathered data from 1,000 people born in the year 1994 or later – or, ‘Gen Z.’
And, they found that 34 percent of those surveyed had deleted social media permanently, while another 64 percent said they were taking a break.
Many cited their tendency to waste time as a reason for the decision, while others said there was too much negativity on the sites.
Still, not everyone is ready to pull the plug.
Between social media, watching television, and playing video games, a separate report found that adults in the US now spend nearly half of their waking hours looking at a screen.
The new figures from Pivotal Research analyst Brian Wieser suggest Google is dominating much of our time online. File photo
According to New York-based data analytics firm Nielson, overall time spent using these different media has spiked in the past year.
It’s become such an issue that even some social media platforms have rolled out tools to help users cut down the time spent on their sites.
This month, Facebook announced a suite of ‘Digital Health Tools’ that will let users set time limits on their usage.
When the time is up, they’ll be sent a notification.
Facebook users will also be able to mute notifications during specific windows of time to avoid distractions.
Facebook-owned Instagram also recently debuted its ‘All Caught Up’ feature that let you know when you’ve seen all new recent posts, in a move to stop needless scrolling.