Google hikes the price of YouTube TV

Alphabet Inc’s Google is raising the price of its YouTube TV online service for new customers as it adds channels from Time Warner Inc’s Turner, National Basketball League and Major League Baseball, the company said Wednesday.

Less than one year after launching YouTube TV, the company is increasing its pricing to $40 per month from $35 per month as it adds Turner’s channels.

This will include TNT, CNN, TBS, truTV, Cartoon Network and its adult-oriented spin-off Adult Swim, Turner Classic Movies and HLN.

YouTube TV will also be adding MLB Network and NBA TV, the company said. 

 

Alphabet Inc’s Google is raising the price of its YouTube TV online service for new customers as it adds channels from Time Warner Inc’s Turner, National Basketball League and Major League Baseball, the company said Wednesday

Google is expanding its offering at a time when a growing number of competing services, such as Dish Network Corp’s Sling TV, AT&T’s DirectTV Now and Hulu, are vying to win over the growing number of viewers who are cancelling their cable subscriptions to watch their favorite shows online.

The costs for these offerings range from $20 for Sling TV’s most basic offering of 30 channels to $39.99 for Hulu’s one with more than 50 channels. 

The four largest cable and satellite companies lost 1.5 million pay TV customers in 2017.

Google is betting that its strong sports offering will help win over more subscribers, said Heather Moosnick, director of content partnerships, YouTube TV.

‘Sports is really one of the key offerings that a millennial would be willing to pay for a live TV service,’ she said.

To that end, Google has targeted sports fans with its TV ads this year. 

Less than one year after launching YouTube TV, the company is increasing its pricing to $40 per month from $35 per month as it adds Turner's channels. This will include TNT, CNN and TBS, and soon will be adding MLB Network and NBA TV, the company said

Less than one year after launching YouTube TV, the company is increasing its pricing to $40 per month from $35 per month as it adds Turner’s channels. This will include TNT, CNN and TBS, and soon will be adding MLB Network and NBA TV, the company said

WHAT CAN YOU WATCH ON YOUTUBE TV FOR $40 A MONTH?

Google is raising the price of its YouTube TV streaming service as of March 13.

The monthly fee will raise to $40 for new customers, though existing customers will continue to pay $35, as before. 

It’s also added a number of new channels. 

At the base price, customers will have access to:

 ABC

CBS

Fox

NBC

AMC

BBC America

BBC World News

Bravo

Big Ten Network

Cartoon Network

CNBC

NBC Sports

CBS Sports Network

CNN

Comet 

The CW

Disney Channel

Disney XD

Disney Junior

SEC ESPN Network

E!

ESPN

ESPN 2

ESPN U

ESPN News

Fox Business

Fox News

Fox Sports

Freeform

FS1

 FS2

FX

FXM

FXX

NBC Golf

HLN

IFC

MSNBC

National Geographic

Nat Geo Wild

NBC Sports Network

Newsy

Olympic Channel

Pop

Smithsonian Channel 

Sundance TV

Syfy

TBS

Telemundo

Tennis Channel

TNT

Turner Classic Movies

truTV

Universal Kids

Universo

USA

We TV

YES

YouTube Red 

Ninety-six percent of YouTube TV’s ads on television so far this year have appeared during sports programming, including the Super Bowl, according to iSpot.tv, which tracks TV ads.

When Google launched YouTube TV last April it was cautious with how much content it was offering so that it could keep the price low enough to entice cord cutters or people considering cutting the cord, Moosnick said.

At launch YouTube TV offered almost 50 channels in five markets. 

With these additions, YouTube TV will have almost 60 channels, and be in 100 markets, Moosnick said.

The new pricing will take effect for new users who sign up after March 13, the company said. 



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