Looking for the perfect holiday gift for a loved one but don’t know where to begin?
Things just got a whole lot easier thanks to the release of Google’s top 10 most searched for gift ideas.
Featuring clothing, tech and premium accessories, as Google reveals, the list details the most widely coveted items people searched for leading up the holidays.
Plugged in: Tech proved popular with the $999 iPhone X coming in at number one and Call of Duty WWII, $59.99, nabbing the number three spot
Old favorite: Ugg boots took the number two spot, $160 from Macys.com
The criteria to make Google’s list is two-fold: First the products must be the most searched for in the first two weeks of December, when most people are kicking off their holiday shopping, and they’re also have to display show strong year-over-year growth in the market.
Not surprisingly, Google revealed that the recently released iPhone X was the most searched for smartphone and is at the top of its 2017 list. Featuring facial recognition, a full-screen display and a sleek design, it comes in at an eye-watering $999.
Love them or hate them, Ugg boots are holding steady in the popularity stakes for yet another year, coming in as the second most searched for item, according to Google.
First released in the U.S. in the late 70s, it wasn’t until celebrities started wearing the sheepskin lined boots in the early Noughties and Oprah revealed them as one of her ‘favorite things’ in 2000, that sales sky-rocketed and the brand became a household name.
For gaming fans, Call of Duty’s WWII was the game search of choice, with the search engine revealing it came in third in the list of most searched for products.
Functional: Vans footwear came in at number four, beating other fashion sneaker brads, pictured the Sk8-Hi velvet shoe, $70
Stars: The Canada Goose Sheburne Parka, $925, came in at number five, while Rihanna’s Fenty Beauty line, pictured the Starlit Hyper-Glitz Lipstick in Gravity, $19, was at number seven
MVP: The Nike Air Jordan 11 Retro design, costing $219.99 a pair were the seventh most searched for item
THE TOP 10 MOST GOOGLED GIFT IDEAS OF 2017
1. iPhone X, $999
2. Ugg boots, from $160
3. Call of Duty, WWII game, $59.99
4. Vans sneakers, from $50
5. Canada Goose Sheburne Parka, $925
6. Rihanna’s Fenty Beauty line, from $10
7. Nike Air Jordan 11 Retro sneakers, $219.99
8. JC Penny Matching family pyjamas, $19
9. MVMT watches, from $86.25
10. Hermes Birkin bag, from $8,300
Shoes also took the number four spot but again, not the vertiginous kind – Vans sneakers were more searched for than any other fashion sneaker brand, Google revealed.
Function and fashion – the holy grail when it comes to finding the perfect winter coat – also influenced outerwear choices this year, with Canada Goose being the brand of choice, according to Google.
Featuring a trendy parka shape, fur lined hood and deep pockets, the Shelburne Parka was the fifth most searched for item according to Google. Its perfection comes at a price though – the coat will set you back almost $1,000.
While most people wouldn’t be caught dead wearing matching family outfits in public, when it comes to behind closed doors, matching pyjamas (including pet sized versions) were big news in 2017, coming in as the sixth most Googled item.
Suckers for sneakers spent the most of their online time looking for the Nike Air Jordan 11 Retro design. Costing $219.99 a pair, the kicks have already sold out in many Foot Locker stores and were the seventh most searched for item according to the search engine.
Right on time: Matching pyjamas took the number six spot, (JC Penny, $19) while watch brand MVMT was the only timepiece to appear on the list at number nine, pictured the Laurel, $97.75
A-list: Hermès Birkin bags are loved by celebrities and Google fans alike, with the bag nabbing the number 10 spot, Epsom tote, pictured, from $8,300,
While Kylie Jenner was the undisputed queen of beauty in 2016, raking in a cool $420 million in retail sales in 18 months thanks to the launch of her lip kits, 2017 has belonged to Rihanna’s Fenty Beauty.
Featuring over 40 foundation colors to cater to every skin tone, psychedelic packaging and award-winning formulas, the range was the eight most Googled product leading up to this year’s holiday season.
Watches are always a popular gift choice and this year, MVMT has come up trumps with consumers, coming in as the ninth most searched for item.
Priced affordably at under the $100 mark, the brand allows watch owners to customize their timepiece with interchangeable straps.
Beloved by the Kardashians, (Kris Jenner reportedly owns over a dozen) and most of the women from the Real Housewives franchise, the Hermes Birkin bag has become synonymous with celebrity, and the leather tote was the tenth most searched for items according to Google.
Whether or not all those searches amounted to sales is another matter – the 25mm Epsom Birkin is the cheapest and starts at $8,300 while the larger and more ornate versions can cost up to $300,000.