Grill’d burger chain announces ‘Meat Free Monday’ and will serve only plant-based meals – as they say the demand for vegan products is ‘very real’
- Grill’d will introduce initiative on April 15 across all 137 Australian restaurants
- The menu will see four items added where patties made of pea protein are used
- ‘Whether it’s for health reasons…the demand is very real,’ founder said
- Social media users have welcomed the decision while others have slammed it
A burger chain has announced it is issuing a ‘Meat Free Monday’ to encourage its customers to enjoy a plant based a substitute for animal products.
Grill’d said the demand for plant-based protein is ‘very real’ and the change will come into force on April 15 across all 137 restaurants around Australia.
The menu will see four new items added where Beyond Meat burger patties – which taste like beef but are made of pea protein – are used.
Grill’d said the demand for plant-based protein is ‘very real’ and the change will come into force on April 15 across all 137 restaurants around Australia
The menu will see four new items added where Beyond Meat burger patties – which taste like beef but are made of pea protein – are used
Founder and managing director of Grill’d, Simon Crowe, told The Courier Mail there has been a decrease in sales of meat burgers, and an increase in the sale of meat-free burgers.
‘The biggest increase we’ve seen is in the number of meat-eaters who are now choosing plant-based options, especially in the under-30s age group,’ he said.
‘Whether it’s for health reasons, animal rights or climate change; the demand is very real.’
Social media users have praised the burger chain for opting for the meat-free options, with some saying it should be permanent.
‘Awesome work Grill’d!! Fantastic idea. Animal agriculture is one of the leading contributors to climate change. We all need to work together to leave behind a sustainable and safe environment. Plus, the beyond meat patties taste so much like real beef anyway!’ one wrote.
‘Amazing, thank you!! Even just one day of this will make a positive environmental impact. The cruelty-free burgers are so good!’ another commented.
‘Good on you Grill’d – a lot will follow suit I’m sure!’
Social media users have praised the burger chain for opting for the meat-free options while others slammed them for the decision
On the other hand, Grill’d was slammed for getting rid of the option pointing out that Grill’d should still be offering the meat-based protein burgers.
‘OK Grill’d, you’ve killed it (and not on the slaughterhouse floor),’ one wrote.
‘I don’t think this is necessary. Diversity is about we all have a choice and respect each others choices. Removing your meat from your menu removes choice and the opportunity for people to accept each others differences. I support those who choose to eat meat as much as those who choose to be vegetarian, pescatarian or vegan,’ another wrote.
‘Grill’d love your burgers but not without meat in them! You’re doing this for a minority group! You should be supporting Aussie farmers more than ever right now who put their lives on the line to survive. I’m disappointed you have to always take the political road. Just stick to flipping meat patties,’ another commented.
By 2020, Grill’d hopes to have half its menu items as plant based.
Meat Free Monday will run for 24 hours at all stores nationally on Monday, April 15.
By 2020, Grill’d hopes to have half their menu items as plant based (pictured a complaint by a customer)