Gwyneth Paltrow’s Goop has launched its first ‘size-inclusive’ clothing collection.
The new range, which is a collaboration with New-York based brand Universal Standard, will be available in US sizes 00 to 40 (UK size 4 to 44).
Previously, Goop’s clothing lines had only been available in sizes up to a US 12, or a UK size 16.
Discussing the capsule collection, Gwyneth, 47, explained how she wanted her lifestyle brand ‘to be a place where women who are feeling marginalised in any way can come’.
Gwyneth Paltrow’s Goop has launched its first ‘size-inclusive’ clothing collection, which includes a flattering hi-low dress (above), priced at $295 (£244)
The ‘size-inclusive’ capsule collection – which is priced from $225 to $395 (£186 to £327) – consists of five wardrobe basics: a black tuxedo jacket, cropped trousers, a black jumpsuit, a classic peacoat and a hi-low dress.
Discussing the importance of ‘size-inclusivity’ in fashion, Gwyneth told the Business of Fashion: ‘This is an area where we haven’t been great and I believe inclusivity is really important.’
The actress turned wellness guru decided to join forces with Universal Standard, which was founded in 2015, in order to realize her vision.
The New York-based brand aims to cater for women of all sizes, after its co-founders found that clothing options for women above a US size 14, or UK size 18, were so limited.
Gwyneth, 47, (pictured at a Dior dinner in New York earlier this month) admitted her lifestyle brand previously ‘hasn’t been great’ at size inclusivity
The collection is a collaboration with New-York based brand Universal Standard. Pictured is the black tuxedo jacket, priced at $335 (£277) from the range
Speaking about the collaboration, co-founder Alexandra Waldman told BoF: ‘This is really about making [size inclusivity] the new normal through a variety of channels.
‘The thing that should determine [your clothing] choices should be your taste and your budget. We don’t need any more barriers than that.’
Each piece from the collection has been tailored to someone of each size, rather than simply sizing up or down a template fitted onto one model.
As well as being available in the US, the new range can also be shipped to the Canada and Europe, including the UK.
The largest size currently available in the UK is a size 36, which is the equivalent to a US size 32.
Other classic pieces from the capsule range include a wool peacoat, priced at £327 ($395)
Each piece from the collection has been tailored to someone of each size, rather than simply sizing up or down. Pictured left are models wearing the tuxedo jacket and cropped trouser, and right the hi-low dress in burgundy