After more than two decades in the hair industry, Kristin Ess thought she had amassed enough know-how to launch her own brand – and she was right.
In fact, the eponymous line completely sold out of US Target, in just two weeks – marking the superstore’s most successful hair care launch to date.
And now, to the delight of hair-care enthusiasts across the country, it’s coming to Australia, becoming available at Priceline in October.
After more than two decades in the hair industry, Kristin Ess (pictured) thought she had amassed enough know-how to launch her own brand – and she was right
In fact, the eponymous line completely sold out of US Target, in just two weeks – marking the superstore’s most successful hair care launch to date
Lauded for its affordable opulence, the products are cruelty-free and consistently sell out each time they’re restocked in overseas markets.
Included in the range are shampoos and conditioners, a rose gold temporary tint, texture spray, leave in conditioner and beach wave spray.
Online punters have praised the products’ simplicity and ability to live up to the hype.
‘This combo makes my hair feels SO soft, so full of body, yet, it’s SO smooth and shiny,’ one woman wrote.
‘The scent is absolutely incredible. I cant quite put my finger on it but it smells like a very clean light floral with a hint of a vanilla finish.’
However another admitted to it leaving her tresses greasier than before use.
‘I have thick dry hair, but I felt this left a slight sunburn feeling on my scalp the next day my hair was super greasy,’ she wrote.
Lauded for its affordable opulence, the products are cruelty-free and consistently sell out each time they’re restocked in overseas markets
Included in the range are shampoos and conditioners, a rose gold temporary tint, texture spray, leave in conditioner and beach wave spray
According to Ms Ess, the line’s real hero is its Weightless Shine Leave-In Conditioner. ‘Over the past 20 years it’s been the one product I’ve used on every single client to create a soft, shiny, healthy canvas for styling hair,’ she said. (pictured is client, actress Lucy Hale)
‘I really wanted to like this, but I don’t think I will buy this product again.’
But according to Ms Ess, the line’s real hero is its Weightless Shine Leave-In Conditioner.
‘Over the past 20 years it’s been the one product I’ve used on every single client to create a soft, shiny, healthy canvas for styling hair,’ she said.
‘Cleansing and conditioning is super important, but it’s also essential that you build a great foundation to protect the hair from dryness, heat and environmental stressors.’
Kristin Ess Haircare will launch in Priceline stores at the end of October.