Halloween has become Britain’s second biggest adult party night after New Year’s Eve, with shoppers splashing out £155 million on costumes this year, a new survey has revealed.
Compared to this time last year, fancy dress purchases for women are up 52 per cent, 44 per cent for men and 19 per cent for children, research for fashion brand Simply Be has found.
The brand also found that eight out of 10 Britons said they are planning to celebrate Halloween this year.
Two-thirds of those questioned in the online survey of more than 1,640 UK adults said they planned to buy a costume for themselves or a family member. In total, Britain is expected to spend £460 million on Halloween, with £155 million on themed clothing.
The graveyard bride outfit with a black velvet bodice and pale pink net ragged skirt is the most popular woman’s outfit (left) and the Miss Beetlejuice striped mini-dress is second most popular (right)
The graveyard bride outfit with a black velvet bodice and pale pink net ragged skirt, with a ragged skirt and matching long veil is the most popular costume for women on Simply Be. In second place is the Dark Temptress long red and black dress, complete with detachable hood, closely followed by a Miss Beetlejuice striped mini-dress.
Most popular in the men’s fancy dress is the scary deluxe Pennywise the Clown costume, the second best-seller for men is the Bad Hatter costume – a creepy take on Alice in Wonderland’s Mad-Hatter, and third is the evil Chucky dolls with a stripy top, dungarees and mask with wig.
Among the kids best selling outfits include the zombie school girl outfit, complete with blood spattered uniform. Second is the Girls Gothic Vampiress long red dress with a high collar and velvet trim and third is the distinctly creepy Boys Crazy Clown costume.
Jenni Bamford of Simply Be said: ‘Halloween has doubled in size over the past decade. It is now far more popular than Bonfire Night and where once people might have had their own November the 5th party now they are more likely to go to an organised event with a professional fire-work display.
‘Whereas at Halloween many adults are happy to put on fancy dress, carve pumpkins, decorate their homes and invite friends round for an evening of themed fun, food and drink.
‘As a result of growing demand there is now far more choice of clever and funny fancy dress outfits to suit all budgets, from cute to totally creepy.’
Pennywise the Clown costumes are the most popular men’s outfit (left) while the Bad Hatter costume – a take on Alice in Wonderland’s Mad-Hatter, is the second most popular (right)