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Has Love Island gone TOO woke? Viewers complain the ‘guilty pleasure’ of virtue signalling

Love Island viewers complained the ‘guilty pleasure’ had become ‘too woke’ last night after the show’s premiere episode saw a number of changes to the usual format.

The hit ITV2 series kicked off with a dramatic twist as viewers were given the chance to vote for which contestants couple up with one another for the first time.

It comes after new season saw Love Island partner with a second-hand clothing partner eBay to create a more eco-friendly wardrobe for their islanders.

However many of those watching were unsure about the new changes to the hit show, with one person commenting: ‘PC woke brigade ruined my Love Island.’

Love Island viewers complained the ‘guilty pleasure’ had become ‘too woke’ last night after the show’s premiere episode saw a number of changes to the usual format

Another wrote: ‘They can’t change Love Island, absolute disgrace. Bet the woke mob has something to do with this.’

‘Was deffo better when the girls had to step forward…almost feel to scream ‘woke’ watching this,’ a third commented.

Another added: ‘Love Island is already f***** embarassing and now it’s gone woke…

‘No wonder kids are thick as sh*** watching this absolute barrell of turd!’  

Many of those watching the show criticised the changes to the formatting, with some suggesting the 'woke brigade' had ruined the programme

Many of those watching the show criticised the changes to the formatting, with some suggesting the ‘woke brigade’ had ruined the programme 

Another posted: ‘Love Island has gone woke?! “We don’t want any hurty feelings so we’ve taken the decision away from you grown adults and put it to the public.’ 

Meanwhile others suggested the shows casting, which included four people of colour, as well as one islander with a hearing impairment, was ‘ticking diversity boxes.’

One commented: ‘They need to have more than one black girl as the starting line up. Everyday tick box diversity.’

Another wrote: ‘Wow, Love Island was really ticking all of those diversity boxes.’

Meanwhile others suggested the shows casting, which included four people of colour as well as one islander with a hearing impairment, was 'ticking diversity boxes'

Meanwhile others suggested the shows casting, which included four people of colour as well as one islander with a hearing impairment, was ‘ticking diversity boxes’

A third added: ‘From this episode, I can tell the producers deffo felt the pressure to reach the diversity quota.’

In the opening scenes of the much-anticipated new series, the girls – Gemma, Indiyah Polack, Paige Thorne, Tasha Ghouri and Amber Beckford- were seen sat round the infamous fire pit when host Laura Whitmore welcomed them to the ITV dating show.

When asked what type of man she is looking for, Gemma said: ‘I’m looking for a guy that is really family orientated – that is so important. Good morals.’

The dressage champion, whose father is footballer Michael Owen, admitted her dad does ‘have an opinion on who she dates, but she’s hoping to score in the villa.’

As the girls lined up in front of the pool for their male co-star’s arrival, Laura dropped a huge bombshell, admitting that the first coupling is not going to go as they expected on the eighth series.

In the opening scenes of the much-anticipated new series, the girls - Gemma, Indiyah Polack, Paige Thorne, Tasha Ghouri and Amber Beckford- were told they wouldn't be picking their partners because the public had instead chosen for them

In the opening scenes of the much-anticipated new series, the girls – Gemma, Indiyah Polack, Paige Thorne, Tasha Ghouri and Amber Beckford- were told they wouldn’t be picking their partners because the public had instead chosen for them 

She revealed: ‘Well girls, it’s time to couple up. There is something I haven’t told you yet – things are a little different this year.

LOVE ISLAND 2022: DUTY OF CARE 

  • Comprehensive psychological support
  • Training for all Islanders on the impacts of social media and handling potential negativity
  • Training for all Islanders on financial management
  • Detailed conversations with Islanders regarding the impact of participation on the show
  • A proactive aftercare package which extends support to all Islanders following their participation on the show
  • Guidance and advice on taking on management after the show

 Information courtesy of ITV

You thought you’d all be stepping forward for the boys you fancy the most. However, this is Love Island and you never know what to expect.

‘For the first time ever, we asked the public to play cupid and pick the boy they thought you should couple up with.’

But Tasha didn’t seem too apprehensive at the twist, saying: ‘I trust the public, I trust them,’ while Gemma confessed that she was ‘absolutely sh*****g it.’

And that’s not the only change to the show –  contestants in the show share a wardrobe, with new clothes being sent throughout it’s run from fashion partners – which are usually brands such as I Saw It First.

This year, Viewers will be able to steal the islanders’ style through the show’s app, which will have links to eBay’s preloved fashion pieces. 

Love Island’s Executive Producer, Mike Spencer, explained his joy at the partnership, sharing: ‘We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner.

‘As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.’

Explaining the impact that the move will hopefully have on viewers, he continued: ‘We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some small way, caring’.

This year’s Love Island contestants will be given inclusivity training, round the clock access to mental health experts and bespoke guidance on how to cope with instant fame as part of an extensive care package implemented ahead of its latest series.

As the girls lined up in front of the pool for their male co-star's arrival, Laura dropped a huge bombshell, admitting that the first coupling is not going to go as they expected on the eighth series

As the girls lined up in front of the pool for their male co-star’s arrival, Laura dropped a huge bombshell, admitting that the first coupling is not going to go as they expected on the eighth series

Ahead of this series, contestants will be offered video training and guidance covering appropriate inclusive language around disability, sexuality, race and ethnicity, as well as general behaviours and microaggressions.

The inclusion training, which Islanders are offered prior to entering the Villa, consists of conversations chaired by BCOMS (Black Collective of Media in Sport) founder Leon Mann MBE.

It also included DEI (Diversity, Equity & Inclusion) consultant Hayley Bennett, disability specialist Shani Dhanda and broadcaster Sean Fletcher.

Sustainable: Love Island has ditched fast fashion as contestants are set to wear second hand clothes for the upcoming season

Sustainable: Love Island has ditched fast fashion as contestants are set to wear second hand clothes for the upcoming season

The discussions have been devised to tackle topics including inclusive language, behaviour, creating safe spaces and being a good ally.

While ITV2 have worked hard on their inclusivity for the 2022 series, former Islander Sharon Gaffka has insisted in a new interview that the show has not done enough to represent body diversity.

Speaking on TalkTV’s The News Desk, Sharon, who appeared on season seven of the show, said: ‘We stereotypically see men with six packs, women being very, very petite. There are still midsize and plus size people out there who are looking for love and would make great contestants on the show so I feel like they’re still being overlooked.’

LOVE ISLAND 2022: MEET THE CONTESTANTS

Paige  Thorne

Name: Paige Thorne

Age: 24

Location: Swansea

Occupation: Paramedic

Who is their type on paper? ‘In Swansea there is just no-one I can find. 

I haven’t got to swipe. So, hopefully they can just come to me now!

‘I came out of a relationship and I was just so done with guys. Then I was like, ‘Ok, I’m bored now’

Indiyah Polack

 Name: Indiyah Polack

Age: 23

Location: London

Occupation: Hotel waitress

Who is their type on paper? ‘It’s quite hard to date without being influenced by social media and stuff like that.

Love Island is a great place to get to know someone one-on-one. 

I don’t think I have ever been out with two guys who are quite the same.’

Tasha Ghouri

Name: Tasha Ghouri

Age: 23

Location: Thirsk

Occupation: Model and dancer

Who is their type on paper? ‘My dating life has been a shambles.

This is an opportunity for me to find ‘the one’ and have a great summer at the same time. 

I’m definitely ready for a relationship. I’m 23 now so I’m ready to get to know someone and travel with them.’

Gemma Owen

Gemma Owen

Name: Gemma Owen

Age: 19

Location: Chester

Occupation: International Dressage Rider and Business Owner

Who is their type on paper? ‘I am open to finding love, I’m wanting to have a really fun summer. 

I would say I’m fun, flirty and fiery. I think I’m good at giving advice, I’m a good person to talk to, I’m very honest. 

If I want the same guy, I’d do it but in a nice respectful way.

Andrew Le Page

Andrew Le Page

Name: Andrew Le Page

Age: 27

Location: Guernsey

Occupation: Real Estate Agent

Who is their type on paper? ‘When I’m with someone I’m very loyal.

I’m a good boyfriend as when I’m with someone I’m all for them.

I’m actually single for once, so I thought why not?

This is the best time to give it a go.’ 

Luca Bish

Luca Bish

Name: Luca Bish

Age: 23

Location: Brighton 

Occupation: Fishmonger

Who is their type on paper? ‘I prefer to meet girls out and about. I think when you go looking for it, it’s not as easy though, it’s like you’re too desperate for it.

If I think you’re the one or I like you, I’ll take you out on a date but other than that, if we talk and I don’t like where it’s going – then I won’t be throwing out dates. 

Dami Hope

Dami Hope

Name: Dami Hope

Age: 26

Location: Dublin

Occupation: Senior Microbiologist

Who is their type on paper? ‘I will be talking to different girls, it might not go well with some.

When I’m actually in a relationship, I think it’s a star sign thing.

 I’m an Aries but I’m very passionate – I always used to put that person first. I’m really good at being in a team’.

Liam Llewellyn

 Name: Liam Llewellyn

Age: 22

Location: Newport, South Wales

Occupation: Masters Student 

Who is their type on paper? ’22 is a really nice age to meet someone, you’ve got your years ahead of you so you have time to  grow together. 

Love Island is a great opportunity to meet someone, you’re in with a load of different types so you can get to grips with what you really like.’

Davide Sanclimenti

 Name: Davide Sanclimenti

Age: 27

Location: Rome (lives in Manchester)

Occupation: Business owner

Who is their type on paper? ‘A lot of English girls actually love me.

They love to be around me and I love to be around them. I want to find my soulmate.

Find my person so I can actually build something in the future, grow with them, be a family. ‘

Ikenna Ekwonna

Name: Ikenna Ekwonna

Age: 23

Location: Nottingham

Occupation: Pharmaceutical Sales

Who is their type on paper? ‘I’ve only been in one past relationship but now I think I’m at the age where I could find someone.

Hopefully, I’m going to bring spontaneity and excitement.

 I’m not really shy to speak to people I don’t really care too much about what people think.’

Amber Beckford

Amber Beckford

Name: Amber Beckford

Age: 24

Location: London 

Occupation: Nanny

Who is their type on paper? ‘I don’t like guys that show off.

I don’t like flashy guys – just have a personality and make me laugh.

There was this one guy and he was trying to purposefully show off his car keys and we were literally in the middle of a restaurant!’

 

 

 

 

 

 

 

 

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