Heineken toasts premium beer sales but warns of weak consumer sentiment in Europe

Published on: February 12, 2025

By DAILY MAIL CITY & FINANCE REPORTER

Updated: 22:01 GMT, 12 February 2025

Heineken said it sold more beers around the world last year with demand for premium brands growing, but warned of weak consumer sentiment in Europe.

Shares in the Dutch brewer, which owns Amstel, Moretti and Desperados, surged 14 per cent after posting a higher yearly profit.

It reported a 1.6 per cent year-on-year rise in the volume of beer sold globally in 2024, helped by growth for brands it labels as premium, with a 9 per cent jump in Heineken.

Operating profit rose 8 per cent to €3.5billion (£2.9billion), with the company benefiting from €600m of productivity savings.

It expects profits overall to grow by 4 per cent to 8 per cent in 2025, though it said price rises and weaker consumer confidence was leading to lower demand in parts of Europe.

Shares in Dutch brewer Heineken, which owns Amstel, Moretti and Desperados, surged after posting a higher yearly profit

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Heineken toasts premium beer sales but warns of weak consumer sentiment in Europe

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Heineken toasts premium beer sales but warns of weak consumer sentiment in Europe