High street chains, including Costa, McDonald’s and Greggs, are promising to slash the use of sugar and change the face of eating out.
The firms have signed up to a code of practice including a pledge to cut sugar in their food and drink by 20 per cent by 2020.
This will mean a change to the recipes of many products and the addition of new low sugar items to menus.
High street chains, including Costa, McDonald’s and Greggs have signed up to a code of practice including a pledge to cut sugar in their food and drink by 20 per cent by 2020
Options include replacing ice cream with frozen yoghurt and introducing smaller portions.
The move is designed to meet targets set by watchdogs at Public Health England (PHE) as part of the Childhood Obesity Plan.
The signatories to the new code of practice also include Caffè Nero, Mitchells & Butlers, Pizza Hut Delivery, Premier Inn, Starbucks, Wetherspoons, and Whitbread Restaurants.
These are some of the biggest names on the high street, however a number of brands, including the likes of KFC and Burger King, are not part of the initiative and will take measures of their own.
The Code, drawn up by a working group from all the participating companies, includes a series of commitments around cutting sugar and responsible marketing to children.
There is a pledge to offer new products and reformulate recipes to reduce sugar. There will be new menu items promoting fruit and vegetables.
They will also: ‘Implement ‘nudge’ tactics that encourage customers to make healthier choices’ and ‘Offer healthier children’s products or menus’.
This new Code of Practice, which has been reviewed by the British Nutrition Foundation, an independent expert body which will also advise the alliance on its progress.
The move is designed to meet targets set by watchdogs at Public Health England (PHE) as part of the Childhood Obesity Plan. It will mean a change to the recipes of many products, the addition of new low sugar items to menus and introducing smaller portions
A spokesman for the alliance said people would see real changes from pub chains to coffee shops.
She said: ‘These pledges will positively benefit the millions of customers we welcome into our stores and restaurants every day, to help make a significant collective impact.
‘We’re pleased that by working together we have been able to make strong commitments to reduce sugar.
‘We now call on other businesses in our sector, large and small, to join us in adopting the code.’
Professor Judy Buttriss, (correct) Director General of the British Nutrition Foundation, said: ‘We really welcome this development which recognises the important role these major high street brands in the out-of-home sector can play in improving the nation’s diet.
‘There is a need to ensure that healthier options are always prominent, attractive and affordable, and to encourage others in the sector, large and small, to follow this lead.
‘BNF has developed on-line training that can support companies on this journey.’