Companies go to great lengths to make their apps as addictive as possible, but when you’re in the business of dating apps, the mark of success is helping people find The One — so they get off the app once and for all.
At least, that’s how Hinge sees it. The dating app — which connects singles through mutual friends on social media — is making it its mission to get users to delete the app as fast as they can.
And to that end, this month the company announced that it is hiring an ‘anti-retention specialist,’ whose job it will be to help users find love so they no longer need the app’s services.
Off it! Hinge, a dating app that connects people through mutual social media friends, is hiring an ‘anti-retention specialist’ to get people to find relationships and delete the app
The company is really doubling down on getting users off the app at a faster rate, and is creating a whole new position for that cause.
‘We know we’re doing our job best when members find a relationship and delete the app,’ Hinge’s Director of Communications, Jean-Marie McGrath, said in a press release.
‘As the #1 most mentioned dating app in the New York Times Wedding Section, we’re looking for someone who can maintain this while continuing to help users successfully navigate the modern dating world.’
In the job posting, Hinge says it is hiring ‘an anti-retention specialist to help Hinge more successfully — and efficiently — get users off the app and out on great dates that lead to app deletion.
Lasting: Applicants will need to have a PhD in Sociology, and responsibilities will include contributing to the app so it encourages relationships — not ‘hookups and games’
Interested applicants will need to have a PhD in Sociology (or another relevant field), have done doctoral research focused on love, relationships, sex, and/or communication, and be able to solve sociological problems as they relate to dating.
Responsibilities will include contributing to the app so it encourages relationships — not ‘hookups and games’ — and analyzing data to ‘develop research-backed methods for richer conversation and better IRL dates.’
In the end, Hinge expects the anti-retention specialist will help to better the app so that at least half of all first dates lead to second dates. They also want to raise the percentage of people who delete the app because they found someone, from 54 per cent to 80 per cent.