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H&M launches ONLINE in Australia for the first time ever

Time to overhaul your wardrobe! H&M launches ONLINE in Australia for the first time ever – and hosts a sale to celebrate

  • Retail giant H&M has launched an online store for Australian customers 
  • To celebrate, shoppers will receive 20 per cent off their first purchase 
  • But shoppers must become a H&M member as part of the new loyalty program 
  • The website allows customers to easily find the origin of each product  
  • Current favourites include statement blazers, bright dresses, Hawaiian shirts 

International fashion retailer H&M has launched its highly anticipated online store in Australia.

From October 20 Australian customers have access to H&M’s stylish range of affordable fashion and accessories from the comfort of their own home.

To celebrate the launch, shoppers will receive 20 per cent off their first purchase when becoming a H&M Member as part of the new global loyalty program.

From October 20 Australian customers have access to H&M’s stylish range of affordable fashion and accessories from the comfort of their own home

To celebrate the launch, shoppers will receive 20 per cent off their first purchase when becoming a H&M Member as part of the new global loyalty program

To celebrate the launch, shoppers will receive 20 per cent off their first purchase when becoming a H&M Member as part of the new global loyalty program

The new website offers transparency behind each garment, allowing customers to easily find the origin of a product, the countries it was produced in and the suppliers and factories where it was made.

Thomas Coellner, H&M Australia Country Manager, said: ‘We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere.’

‘We now have 40 stores across the country and this significant milestone extends H&M’s omni-channel offering.’

The new website offers transparency behind each garment, allowing customers to easily find the origin of a product

Customers can shop for mens, womens and childrens clothing and accessories

The new website offers transparency behind each garment, allowing customers to easily find the origin of a product, the countries it was produced in and the suppliers and factories where it was made

With over 7,000 styles available across a range of garments for men, women, teenagers and kids, the most highly sought-after products include floral patterns for spring, light colours, bucket hats and plain t-shirts.

Specific customer favourites of the moment include statement blazers, bright dresses, Hawaiian shirts and button-up shirts.

The loyalty program offers customers exclusive discounts, free shipping with purchases over $60 and free returns for all online orders, as well as personalised discounts and invitations to events. 

Specific customer favourites of the moment include statement blazers, bright dresses, Hawaiian shirts and button-up shirts

The loyalty program offers customers exclusive discounts, free shipping with purchases over $60 and free returns for all online orders

Specific customer favourites of the moment include statement blazers, bright dresses, Hawaiian shirts and button-up shirts

The digital membership card in the H&M mobile app also allows members to pay using Klarna’s unique payment solution, Pay Later.

Fran Ereira, Klarna Country Head ANZ said: ‘Klarna is about making shopping at H&M convenient, relevant and inspiring and we are happy to offer fashion fans in Australia a whole new way of paying.

‘Klarna and H&M have been extremely successful, collaborative global partners for many years; working together to provide our customers with a better shopping experience.

‘We’re thrilled to build on this through the launch of H&M and Klarna online, giving H&M shoppers in Australia a better way to shop for the things they love.’

Read more at DailyMail.co.uk


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