She fell victim to a Facebook scam earlier this week, when a website falsely claimed she used her diet pills and drinks to lose more than two stone.
And Holly Willoughby has been targeted by another hoax on the social media website, with scammers claiming she has quit This Morning to launch her own line of health and fitness products.
In a fake Instagram post posing to be from the 37-year-old’s official account, the star says she will ‘miss This Morning dearly’ but her diet pills are the ‘next step in her career’.
Hoax: Holly Willoughby has been targeted by another hoax on the social media website, with scammers claiming she has quit This Morning to launch her own diet pills
The post reads: ‘It’s time to move on, I’m going to miss ‘This Morning’ dearly, but it’s the next step in my career.
‘I’d like to announce I’m starting my own line of health and wellness products! Be on the lookout! Thank you to all my fans for the support over the years!’
In another post, scammers impersonated the television personality as they tried to flog their diet pills, claiming she said: ‘I started to shed size with months and I felt absolutely fantastic! I’m in the best shape of my life now and I’m loving every minute of it!’
Hoax: In a fake Instagram post posing to be from the 37-year-old’s official account, the star says she will ‘miss This Morning dearly’ but her diet pills is the ‘next step in her career’
Targeted: The latest scam comes after she fell victim to a Facebook scam earlier this week, when a website falsely claimed she used her diet pills and drinks to lose over two stone
The post was accompanied by pictures of Holly’s weight loss journey, in a deliberate rouse to convince fans she had actually endorsed the products.
Earlier this week, Holly was used by a website to flog their diet pills after they falsely claimed she used their products.
Photographs of the star and her fake quotes were used to promote supplements on a website called Cutting Edge Salon, believed to be based in the US.
The website falsely claims that the blonde beauty used their product ‘Bio Slim Cleanse’ to lose two-and-a-half stone.
Their Facebook post was called ‘Holly’s Almost Instant Stone Dropper’ and featured fake quotes from the mother-of-three and a spelling mishap.
Fake: The website, called Cutting Edge Salon (pictured), posted fake quotes from the TV presenter
The Sun Online reports that the fake quotes suggest that Holly’s family ‘hardly recognise her’ following her new ‘cleanse’.
Her fake quotes read: ‘I was so excited to tell my family and friends about my new ‘cleanse’ and now they can hardly recognise me!
‘All I have done is taken this simple ingredient for a couple of weeks and I am thrilled at the results.’
The website also wrongly stated that she left The Voice five years ago because she was not ‘fitting’ for her presenting role.
Other fake quotes went on: ‘I knew I was overweight then, but kicked off the show because of it?! It gave me the motivation to get the perfect revenge.’
The website even appeared to create a fake tweet from the star from June 21 last year.
Scandal: The website, based in the US, even made up a tweet from the mother-of-three to promote their products
But it seems the This Morning presenter did not tweet on that day.
The message read: ‘I knew I’d get back at BBC One when they have me ‘leave’ The Voice UK for not ‘fitting’ in. Now who’s laughing! #weightloss #skinny #revenge.’
Her fake quotes about the product continued: ‘This is the best I’ve ever felt. I’ve tried everything but nothing ever worked.
‘That’s when I discovered a new superfruit supplement called Bio Slim Cleanse. Now this stuff really works! I’m still eating my snacks!
‘After using Bio Slim Cleanse, my life has completely changed. I started to shed size within months and I felt absolutely fantastic!’
MailOnline has contacted Ms Willoughby’s representatives and the website for comment.
Lucrative scam: The posts have been accompanied by pictures of Holly’s weight loss journey, in a deliberate rouse to convince fans that the star had actually endorsed the products