Holly Willoughby launches intimate sex struggles guide on her lifestyle website

She launched lifestyle brand Wylde Moon just last year.

And Holly Willoughby added a racy guide to the website last week as she detailed the five ‘most common sex problems’ in a new article.

The intimate move adds fuel to the ongoing comparisons the presenter has had to Gwyneth Paltrow – who owns a similar lifestyle brand named Goop.

Holly wrote an article for the site on 10 November, in which a sexual healing coach named Amy White detailed the biggest problems that women face sexually.

The adults-only article referenced low sex drives, struggling to climax, lack of energy, difficulty conveying sexual desires and pain during intimate moments.

It was noticeably similar to the theme of many articles seen on Gwyneth’s website Goop, which advertises sex toys and features articles on self-pleasure, sexual health and more.

Twinning? The intimate move adds fuel to the ongoing comparisons the presenter has had to Gwyneth Paltrow – who owns a similar lifestyle brand named Goop (Gwyneth pictured in October)

Wlyde Moon has been described by Holly as ‘an ever-evolving journey of self-discovery’ and features articles on lifestyle, beauty, astrology and more.

While the brand also sells candles, home diffuser fragrances and perfumes in it’s boutique section.

Both Wylde moon and Goop feature extensive pieces on crystal healing, solidifying the similarities in the respective brands, with Gwyneth launching her brand back in 2008.

Article: The adults-only article referenced low sex drives, struggling to climax, lack of energy, difficulty conveying sexual desires and pain during intimate moments

Brand: Both Wylde moon and Goop feature extensive pieces on crystal healing, solidifying the similarities in the respective brands, with Gwyneth launching her brand back in 2008

Holly has previously shared that she ‘admires’ Gwyneth for starting her company, as the pair remain good pals.

And showing the comparison talk doesn’t bother them, the presenter’s website even features an interview with the Hollywood actress as part of Holly’s Light of The Moon podcast.

The pair touched on ‘women supporting one another’ in the podcast, with Holly describing it as  a chat on ‘fame, motherhood, processing grief, the path to Wellness and all things GOOP and the true value of women supporting women.’

Wellness: Wlyde Moon has been described by Holly as ‘an ever-evolving journey of self-discovery’ and features articles on lifestyle, beauty, astrology and more