Holly Willoughby’s husband Dan Baldwin boasts £3 million in the bank

EXCLUSIVE: Holly Willoughby’s husband Dan Baldwin boasts over £3 million in the bank despite claiming £10,000 in furlough during Covid pandemic

  • Accounts obtained by MailOnline show the producer’s television company Hungry Bear Media boasted around £3.4 million in cash at the end of 2020
  • He is also listed as a director for the Scottish company Hungry McBear Ltd, which boasted £2,450,580
  • Baldwin is also listed as a director on Roxy Media alongside his wife Holly, which has cash in the bank totalling £1,430,377
  • In July accounts published by Companies House revealed that Hungry Bear claimed £10,000 in furlough cash in late 2020


Holly Willoughby’s husband Dan Baldwin boasts an eye-watering £3 million in the bank, despite claiming £10,000 in furlough during the Covid pandemic.

Accounts obtained by MailOnline show the producer’s television company Hungry Bear Media boasted around £3.4 million in cash at the end of 2020, with at least £1.8 million in assets.

This comes despite reports in July that Dan claimed £10,000 in furlough last year through his company Hungry Bear.

Money talks: Holly Willoughby’s husband Dan Baldwin boasts an eye-watering £3 million in the bank, despite claiming £10,000 in furlough during the Covid pandemic

Accounts filed this week show that Hungry Bear, of which Dan is listed as a director, boasts an eye-watering £3,442,960 in the bank.

He is also listed as a director for the Scottish company Hungry McBear Ltd alongside comedian Michael McIntyre and a third unnamed figure.

As of December 2020 accounts showed the company boasted £2,450,580, with the trio taking a deferred income of £891,370 and £200,000 in corporation tax.

Emerging: Accounts obtained by MailOnline show the producer's television company Hungry Bear Media boasted around £3.4 million in cash at the end of 2020 (pictured in 2012)

Emerging: Accounts obtained by MailOnline show the producer’s television company Hungry Bear Media boasted around £3.4 million in cash at the end of 2020 (pictured in 2012)

Baldwin is also listed as a director on Roxy Media alongside his wife Holly, which has cash in the bank totalling £1,430,377, and in 2020 he set up a fourth company called Hungry Jay Media Ltd.

MailOnline has contacted representatives for Hungry Bear Media and Holly Willoughby for comment. 

In July accounts published by Companies House revealed that Hungry Bear claimed £10,000 in furlough cash in late 2020.

Scheme: This comes despite reports in July that Dan claimed £10,000 in furlough last year through his company Hungry Bear

Scheme: This comes despite reports in July that Dan claimed £10,000 in furlough last year through his company Hungry Bear

Holly is believed to earn a salary of £600,000 for her role on This Morning opposite Phillip Schofield.

Holly and Dan are thought to have a combined net worth of around £13million.

The TaxPayers’ Alliance said of the scheme: ‘Some businesses have repaid the support. They should serve as an example for firms that have come through the past year in rude health.’ 

Dan was previously a producer on Ministry of Mayhem, one of Holly’s earliest shows, where the couple first met before tying the knot in 2007. The couple are parents to Harry, 12, Belle, 10, and Chester, six.

Mr and Mrs: Dan was previously a producer on Ministry of Mayhem, one of Holly's earliest shows, where the couple first met before tying the knot in 2007

Mr and Mrs: Dan was previously a producer on Ministry of Mayhem, one of Holly’s earliest shows, where the couple first met before tying the knot in 2007

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