Homeowner with Bluey’s home sells it for $1million

The owner of a replica Bluey house – complete with a canary yellow exterior and rainbow coloured playroom – who was banned from promoting the likeness by the BBC, distributors of the hit Australian cartoon show, has sold the property for a $1million profit.

Emma Hoskin is the proud owner of ‘Bluey’s Heeler House’ in Paddington, Brisbane, which was transformed with the help of Airbnb to allow one lucky family to stay in it over a weekend in February.

After spending a month on promotional material – and several news outlets picking up the story – Ms Hoskin was informed in March she could no longer connect her home to Bluey now that she wanted to sell it.

But according to the Courier Mail the three-bedroom property, which was reverted back to its original white fence post look after the campaign, sold for $1.845million anyway to a buyer who ‘doesn’t know a thing about Bluey’.

Ms Hoskin originally bought the house in 2014 for $730,000. 

But after spending a month on promotional material – and several news outlets picking up the story – Ms Hoskin was informed she could no longer connect her home to Bluey now that she wanted to sell it

In March selling agent Chris Gower received a call from the British Broadcasting Corporation asking him to take down a social media post that linked Ms Hoskin’s home to Bluey.

But Mr Gower was unsure that would make a difference now that a quick search of the home online brings up hundreds of material connecting the two already, courtesy of the Airbnb competition.

Thousands of Aussie families have walked past the home in recent weeks, with Ms Hoskin deploying security guards and traffic controllers to keep the peace.

The Bluey home comfortably fits two adults and two children (pictured)

The plan was always to take down the yellow facade and revert it back to its previous design before selling the hugely popular house, with neighbours hoping Ms Hoskin gives the furniture inside to flood victims.

But even after tearing down the ‘Bluey’ aspects of the property the BBC were still asking for Ms Hoskin to avoid bringing up its past life as the blue heeler puppies’ real-life home at the auction.

The popular children’s cartoon Bluey has been screened in more than 60 countries. 

The brightly-coloured home features a yellow exterior with a pink roof, staircase leading to the front porch and incredible bedrooms with something to look at in every corner

The Bluey home, as it was known, comfortably fits two adults and two children.

When it was renovated the brightly-coloured home featured a yellow exterior with a pink roof, staircase leading to the front porch and incredible bedrooms with something to look at in every corner.    

This was the first time in Australia guests had been offered an ‘Only On AirBnB’ experience, as in the US the Home Alone house and Carrie Bradshaw’s New York City apartment from Sex and the City have also been replicated. 

Airbnb Australia and New Zealand Manager Susan Wheedon said the house was a perfect addition for families

This is the first time in Australia guests have been offered an ‘Only On AirBnB’ experience

Airbnb Australia and New Zealand Manager Susan Wheedon said at the time the house was a perfect addition for families.

‘Like many parents with young children, I’ve been captivated by the adventures of Bluey and her family, which bring so much joy and quintessential Aussie humour to audiences across the globe,’ Ms Wheedon said.

‘We’re delighted to add Bluey, Bingo, Chilli and Bandit to our growing community of Airbnb Hosts. 

‘And while we have some incredible homes on Airbnb, there will be nothing quite like waking up in the Heeler house and getting to live and breathe in Bluey’s magical world for one wondrous weekend.’

An Airbnb spokesperson said this week that all materials inside the home – including plants, props and toys – will be rehomed.

‘Airbnb has also donated a number of items to the Queensland Children’s Hospital for patients to enjoy,’ they said.