Hot cross buns hit supermarket shelves just a DAY after Christmas and almost four months before Easter – so are you already eating them?
- Coles started selling hot cross buns on Boxing Day – 116 days before Easter
- The fruity baked goods started selling earlier every year as sales soared
- Not everyone is pleased and have ordered shops to remove buns from shelves
Hot cross buns have hit supermarket shelves in Australia just a day after Christmas – a full 116 days before Easter on April 21.
Shoppers were shocked or delighted – depending on their view on the topic – to be greeted by the fruity bread at the front of Coles on Wednesday.
Some people were excited to be able to eat them already, and for the next four months, while others were appalled at the consumerism.
Hot cross buns have hit supermarket shelves just a day after Christmas – a full 116 days before Easter on April 21
The supermarket chain made no apology, proudly responding to customer queries about the buns’ early arrival.
‘Our customers and team members love hot cross buns so much that all of our supermarkets will have these delicious treats from early January,’ it said.
‘As some stores are keen for the delicious scent of freshly baked hot cross buns to fill the aisles, some will start baking them from Boxing Day for their customers.’
However, not everyone was impressed.
‘Are you kidding? Hot cross buns already? We haven’t even finished 2018 yet!’ one upset social media user wrote.
Shoppers were shocked or delighted – depending on their view on the topic – to be greeted by the fruity bread at the front of Coles on Wednesday
They appear to have proved popular already as more than half this display was sold out
‘On the 3rd day of Christmas consumerism gave to me 3 dozen hot cross buns,’ another wrote.
‘For Christ sakes he was just born yesterday! Do we have to crucify him already?’ a third wrote.
Many others were pleased and posted photos of the buns on shelves saying they couldn’t wait to tuck into them at home.
‘Not sure why people complain when hot cross buns come out early! I wish they were on the shelves all year round,’ one wrote.
‘Why does everyone complain when supermarkets start stocking Hot Cross Buns a day after Christmas. The longer they’re in stores the better,’ another wrote.
Some people were excited to be able to eat them already, and for the next four months, while others were appalled at the consumerism
One Twitter user explained one of the reasons why hot cross buns were often available so early – to train junior bakers
‘Seriously, if hot cross buns already being on sale is the biggest thing you’ve got to worry about – I want your life,’ a third wrote.
One Twitter user explained one of the reasons why hot cross buns were often available so early – to train junior bakers.
‘Hot cross buns cover a lot skills bakery apprentices need to learn, this is why they get started now (you might notice some are not as good as others, but by Easter they will all be perfect),’ she wrote.
Woolworths was yet to put any hot cross buns out for sale but have planned to start selling them on January 2.