Now that’s a fire sale! House engulfed in FLAMES is listed on real estate website for $99K despite the damage because it’s in a ‘desirable area’
- The home in St Petersburg, Florida was destroyed by a fire last year
- Real estate agent Dylan Jaeck listed it ‘as is’ online in a ‘creative’ marketing stunt
- He wrote: ‘Bring your Smores to the Campfire and Build your Dream Home’
- The current home is condemned and the new owner of the house will need to demolish the existing structure before building a new property on the land
- But Jaeck explained that the property was in a ‘very popular area’ close to stores and restaurants, is now being sold for land value’
It must be one hot piece of property.
A cheeky real estate agent in Florida listed a house seen in a photo fully engulfed in flames on the popular website Zillow with an asking price of $99,000.
Instead of playing coy about the fact that his listing, a single-family home on SW Boulevard North in St Petersburg, had been ravaged by a fire earlier this year, realtor Dylan Jaeck leaned into it and decided to have some fun in the process.
Hot property: A realtor in Florida listed this St Petersburg home pictured on fire for sale with an asking price of $99,000
The three-bedroom, single-family house (pictured before the fire) was severely damaged in the blaze back in November 2018 and has since been condemned
‘Bring your Smores to the Campfire and Build your Dream Home,’ Jaeck, of Luxury & Beach Realty Inc, wrote in the description accompanying the photo of the house being consumed by a raging inferno and enveloped in thick smoke.
As Jaeck explains in the listing, the former three-bedroom, three-bath, 1,280-square foot home built in 1959 was ‘heavily damaged in a fire’.
The incident occurred sometime in November 2018 while the homeowners were away. The city of St Petersburg later ordered that the remnants of the house be demolished.
The realtor explains that the condemned property, situated in a ‘very popular area’ close to stores and restaurants, is now being sold for land value.
‘A lot of expensive home [sic] in this neighborhood,’ Jaeck writes in all caps. ‘You can’t find a better lot. There’s not too many lot [sic] available in this area.’
Real estate Dylan Jaeck decided to use the photo of the house in flames as a marketing gimmick, but also to inform prospective buyers that the remnants of the residence will have to be knocked down
Speaking to the Tampa Bay Times, Jaeck said he used the photo of the house on fire, which was snapped by a neighbor, both to grab the attention of prospective buyers but also to be upfront about the property’s condition.
Whoever buys the residence will have to knock down the charred remnants of the old house before building a new one.
‘It’s a smoking hot deal posted to the internet and people liked it,’ Jaeck told Spectrum News 9.
The marketing-savvy realtor said he has been getting a lot of calls about the property since listing it online.
‘It’s creative marketing. It’s a niche. I got people talking,’ he bragged to Spectrum.