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How a fitness junkie risked everything by quitting her job and appearing on Shark Tank

How a health junkie risked everything by quitting her job to promote her peanut butter bars on Shark Tank – and now she’s landed a deal with Coles potentially worth millions of dollars

  • Kate Johansson’s Koja Natural Bars are stocked at more than 800 supermarkets 
  • The 33-year-old was on Shark Tank in 2015, after quitting job to focus on the bars
  • She struck a deal with Coles in January and her products are now on the shelves

A health junkie who risked everything by quitting her job to appear on Shark Tank – before turning down the investors’ offer – has landed a deal with Coles, which is expected to make her millions. 

Kate Johansson’s Koja Natural Bars are stocked at more than 800 supermarkets across the Australia. 

The 33-year-old launched the health food brand in 2014 after finding herself disappointed by the number of excessively processed snacks stocked on the shelves.

Kate Johansson’s Koja Natural Bars are stocked at more than 800 supermarkets across the country

Ms Johansson struck a deal with Coles in January and within seven weeks, her products landed at every supermarket outlet across the country

Ms Johansson struck a deal with Coles in January and within seven weeks, her products landed at every supermarket outlet across the country

Ms Johansson held onto her ‘day job’ for the brand’s first year, where a total revenue of $75,000 was brought in, news.com.au.

The young entrepreneur took a leap the year later when she resigned from her job and appeared on Network 10’s Shark Tank.

She turned down the sharks offer of an $150,000 investment in exchange for 40 per cent equity – but it didn’t matter. 

Koja’s products sold out within 15 minutes of the episode airing and made $150,000 in sales ‘overnight’. 

‘By the time the episode aired I had put every dollar I owned into stock and bought as much as possible, so it was amazing to see the response,’ she told news.com.au. 

Ms Johansson struck a deal with Coles in January and within seven weeks, her products landed at every supermarket outlet across the country.

The young entrepreneur took a leap in 2015 when she resigned from her job and appeared on Network 10's Shark Tank

The young entrepreneur took a leap in 2015 when she resigned from her job and appeared on Network 10’s Shark Tank

Koja made $100,000 worth of sales in the first month stocked at Coles and based on the current success, the partnership is anticipated to make the business millions.  

‘Even now I get butterflies because it’s such a great feeling to know everything you’ve worked towards for over five years is finally happening and that the products are available Australia-wide,’ Ms Johansson said.

The 33-year-old said her objective was not to ‘make millions’ but to help Australians eat well.  

‘It’s about getting real food on shelves and making healthy products that taste delicious and are low in sugar, satisfying and give you all the energy you need for the day – that’s always been my motivation,’ she said.

Pictured: Kate Johansson's Koja natural peanut butter bar

Pictured: Kate Johansson’s Koja natural peanut butter bar

Ms Johansson shared her joy the bars hit the shelves in a post to Instagram in March.

‘I am beyond excited that you can now find our Koja Peanut Butter Bars in Coles supermarkets nationally!’ she wrote.

‘Find us on the shelves of your local Coles in the Health (Sports and Diet) aisle.

‘I’m so proud to have our all natural bars in the sports section which is notorious for overly processed bars. 

‘This is a testament to our amazing fans and followers who have been championing the real food movement for years, and now we’re finally making progress.’

The 33-year-old said her objective was not to 'make millions' but to help Australians eat well

The 33-year-old said her objective was not to ‘make millions’ but to help Australians eat well

Read more at DailyMail.co.uk