A pair of Australian sisters have revealed how they developed their local brand into a multi-million-dollar business in just two years after launching the world’s first ‘breast lift in a box’.
Founders Bianca and Bridgett Roccisano, from Victoria, started the business known as Booby Tape after inventing their own $21.95 breast tape to give women an easy added lift.
The business quickly became such a success that the siblings now sell their line of products in more than 35 countries.
Speaking to FEMAIL, the duo said they noticed there was a lack of products that focus on supporting women’s breasts.
Since launching in 2018, Bianca, 34, and Bridgett, 29, have released a range of breast products – and the latest sold out in only 24 hours.
The products are both practical and unique to Australia.
Founders Bianca (pictured left) and Bridgett Roccisano (right), from Victoria, started their ‘Booby Tape’ business after inventing a $21.95 breast tape to give women an easy added lift
Since launching in 2018, Bianca, 34, and Bridgett, 29, have released a range of beneficial breast products – and the latest sold out in only 24 hours
‘It’s been crazy; we have been overwhelmed with the global response and support we have received from customers,’ Bianca said.
‘We believed the business had potential from the start, but we didn’t expect the growth to be so rapid.’
The brand has more than 1000 stockists in Australia, America, China and the UK.
Their most recent product to soft launch online was the new 24K Gold Breast Masks, which sold out globally within 24 hours of being released
The most recent product to soft launch online was their new 24K Gold Breast Masks, which sold out globally within 24 hours of being released.
The product launched on May 25 and 2,000 breast masks sold out by 11.30am the following day.
When designing the product, which is priced at $34.95 for a packet of two, the sisters said they wanted to create something cute and attractive to wear that also assisted women.
‘The gold breast mask took a year of planning to complete and aims to improve skin health, helps reduce wrinkles, repairs dryness and can also help tighten the skin,’ Bianca said.
They said women have a tendency to focus on their facial looks but often forget about their chest health.
‘The gold breast mask took a year of planning to complete and aims to improve skin health, helps reduce wrinkles, repairs dryness and can also help tighten the skin,’ Bianca said
The sisters said the product is suitable for all cup sizes and is recommended for use up to two times per week
The ‘secret’ active ingredient that allows the mask to perform well is hydrolysed collagen, which is a form of broken-down collagen that can be easily absorbed into the skin and breast.
The sisters said the product is suitable to all cup sizes and is recommended to use up to two times per week.
The 24K Gold Breast Masks will be restocked on the Booby Tape website on Monday June 1.
Both Bianca and Bridgett also focus their planning on overseas events with A-list celebrity guests, but due to the COVID-19 crisis they have placed emphasis on designing more products to add to their range.
What is collagen and why is it important?
Collagen is the most abundant protein in your body
It is the major component of connective tissues that make up several body parts, including tendons, ligaments, skin, and muscles
Collagen has many important functions, including providing your skin with structure and strengthening your bones
As we age, the collagen in out body depletes, resulting in wrinkles
Not long before launching the breast mask, the business released the Anti-Wrinkle Silicone Chest Pad, which is priced at $38 and is an overnight treatment designed to prevent chest wrinkles caused by sun damage, sleeping on your side and natural aging.
‘While researching, we found that plastic surgeons have been using medical grade silicon to treat scarring and wrinkles,’ Bridgett said.
With this new found knowledge, the duo knew they had to develop a product for the décolletage chest area.
The anti-wrinkle pad is also reusable up to 30 times and can be washed to maintain cleanliness.
Not long before launching the breast mask, the business released the Anti-Wrinkle Silicone Chest Pad, which is priced at $38 and is an overnight treatment designed to prevent chest wrinkles
The anti-wrinkle pad is also reusable up to 30 times and can be washed to maintain cleanliness
When asked what is next in store for Booby Tape, the sisters revealed they have a lot planned, including the launch of a new skincare range for women’s breasts.
Multiple customers have also demonstrated how to use each of the products on Instagram and the brand has grown to attract a following of more than 87,000 followers.
All Booby Tape products can be purchased from the brand’s website to buy or pre-order.