How Can In-Page Push Work for You?

Although push notifications have become a part of online marketing not that long ago, they have already performed well. More than 18,000,000,000 notifications are sent every day, and this number keeps growing every day. As a communication channel, push notifications are not limited to any specific industry and are massively used by marketers and developers in a wide variety of fields, thus, allowing companies to interact with their customers.

Recent research data prove that push notifications dramatically boost CTRs, conversion, engagement, retention rates, and many more. For example, thanks to https://evadav.com/in-page in-page ads, HDFC bank increased its CTR by more than 10 times, while Rehlat moved its conversion rate to a new level, raising it by 2.5 times.

Close up hands of businessman using mobile phone. Closeup of a businessman hand holding smartphone and messaging. Detail of businessman checking email with cellphone.

Benefits and Set-up Specs

The best way to monetize your traffic is by using easy integrations and popular ad formats. And the in-page push is one of the effective approaches to follow. With the help of such a marketing automation tool, you can set up a smart workflow for dealing with different leads. The user subscribes to notifications on the site. The messages you send appear in a browser on your desktop or mobile device. Thus, you can make valuable and relevant (personalized) offers and get the client back at any time. Increase your revenue by growing audience reach and timely notifications.

In-page push has proven to be the cheapest communication channel that can boost your sales thanks to a well-made pack of benefits:

  • Personalization – You can easily connect a request by name, add personalized product recommendations to push notifications.
  • Deep segmentation – It is possible to divide the audience into groups depending on the product preferences of the recipients, their gender, age, geolocation, and other criteria that are crucial to you. Increase sales by 37% with segmented in-page push notifications.
  • Ease of launch – Setting up, preparing, and launching push notifications will take no more than 15 minutes.
  • Free push notifications – As a rule, sending simple notifications without segmentation is free. So, you can try how it works for you and order a full pack of services if it makes sense to your business.
  • Best practices for bulk push notifications – Push notifications have already proven their effectiveness in thousands of business projects! Bulk free mailings across the entire database or segmented web notifications for targeted campaigns perform best when it comes to user retention.
  • Full control and customization – By creating an in-page push, you can control its display in different browsers on different devices, select several buttons, or design a large banner for push notifications in Chrome.
  • Analyze the results of your mailings – In your personal account, view reports on delivery, impressions, transitions to the site.

All the above features allow keeping your business effectiveness under control and make the maximum out of the communication with your customers.