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HOW DIGITAL PRINTING BENEFITS BUSINESSES?

Technology has come a long way since the time the internet came into our lives. There are several technologies that we have at our disposal from mobile apps to virtual reality headsets that help us in our work as well as in other aspects of our lives. One of these technologies is the technology of digital printing.

Digital printing is how we can make different kinds of prints from digital files. First, you create your masterpiece on a computer or a laptop and then print the artwork directly onto the material that you have chosen. It could be anything from a piece of cloth to different types of glass. You can easily contact a fabric maker or glass manufacturers and have the size and type of glass or cloth made for your printing purposes. As compared to other printing methods like lithography, flexography, gravure, letterpress, and others, digital printing is the ideal option. You don’t have to undergo as many processes with digital printing as you have to with traditional printing methods. These include film making, color proofs, making plates and many others.

HOW DOES DIGITAL PRINTING WORK?

Unlike the different processes that traditional printing goes through, a digital print is easier. First, the designer creates the print on a computer, then that image is sent directly to the printer. The file might be a PDF, TIFF, PSD, or any of the other acceptable formats. If you want to print something in a small amount, but you want it to have the greatest details, then digital printing is just for you. All you have to do is to create an image and then have it printed on your material of choice. There are no chemicals involved at any stage.

Steps to Take

Several steps are required for accurate and proper digital print to come out like you desire and deserve.

  • The file must have a high resolution, and the image should be sharp and detailed. It should also be according to the print size that you require.
  • If you want to add bleeds or crop marks, you can. Crop marks are the lines on the corner of the image print. After the printing crop marks will tell you if any unprinted edges have survived the final trimming of the document.
  • Once this is done, the next step of the digital printing process is an imposition. It is the step that ensures that the print takes up as much of the print area as it possibly can. It ensures that your paper waste is as low as it can be and makes your printing highly efficient.
  • Once everything is ready, the image is converted into either a BMP, TIFF, GIF, or JPEG file format for exceptional results. You can also use a PDF format, but it will depend on the software that you are using. Some software might not have the support for PDF.

WHY DIGITAL PRINTING?

Digital printing is a fairly new concept in the market, and not many businesses are opting for it right now, but it has a plethora of advantages that it can offer businesses like more choices of printing materials, higher-quality prints, cost-effectiveness, more features, and flexibility of printing.

Nowadays, clients want personalized and customizable work completed in record time, and it should look as attractive and appealing as it can. For this purpose, traditional methods of printing sometimes are not enough to appease the client. Digital printing gives you the power to fulfill your clients’ wishes and give them something cost-effective, high quality and in a lesser period as compared to traditional methods.

Below are some of the benefits of digital printing so you can decide what is better for you.

BENEFITS OF DIGITAL PRINTING FOR BUSINESSES

COST EFFECTIVE PRINTING

There was a time when printing was only available to large companies that had the resources to afford offset printing. Startups and small businesses couldn’t even think about getting something printed as they had limited resources that they could put to better use. Offset printing was very costly because of plates, there was a setup fee for it, and if you wanted to print something in a small quantity, it would be even more costly for you. All of this was a burden for businesses, and they opted for other options than printing. Offset printing is costly in small quantities and perfect for large quantity printing. So, small businesses had to make do with low-quality printing that fell in their budget instead of the high-quality printing that offset printing offered at higher prices.

Digital printing requires no such setup fee. You can print as many copies of your desired image as you want without incurring additional charges. The more you print, the lower your prices go. This way, digital printing is highly cost-effective, and it puts all the players on a level playing field. Now, whether you are a startup, a small to medium business, or a large conglomerate, you can have your prints at a cost that you can handle.

HIGH QUALITY

If you want the highest quality, you would have to go to an offset printer. But with the advancements in technology, digital printing can now give you almost the same type of quality at cheaper costs. If you print two postcards, one with offset printing and the other with digital printing, you will be hard-pressed to find out the printing of the card. Only someone with a highly trained eye will be able to tell the difference. With such a negligible difference between the two technologies, digital printing is the obvious choice as it can give you the same results in a more cost-effective manner.

OTHER BENEFITS

Other benefits of digital printing include timely delivery, and as there are fewer processes, the prints are ready to be delivered in less amount of time. Also, there are short runs in digital printing, and you have far more options to customize your print.

CONCLUSION

With so many features available to you at a highly affordable price, there’s no reason why you shouldn’t opt for digital printing for all your printing purposes. Get the highest quality print at economical prices and save your time and money to put to better use.