By Carina Stathis For Daily Mail Australia

Updated: 07:01 BST, 23 August 2023

Women are obsessing over a craze that’s said to help reduce the appearance of a double chin instantly when being photographed. 

‘Mewing’ changes the look of the jawline – and all you have to do is reposition your tongue to touch the roof of the mouth and suck in your throat.

The technique is believed to have been popularised by British father-son orthodontists John and Mike Mew and millions have caught onto the trend.  

TikTokers and influencers have flooded social media feeds demonstrating the simple method, and many say it makes their jawlines look ‘snatched’ in mere seconds. 

TikToker Kaci Shiers tried it herself and immediately her ‘double chin’ vanished. Within 24 hours the video exceeded an eye-watering 10.2 million views with thousands wondering how on earth she did it.

Before: 'Mewing' changes the appearance of the jawline by repositioning the tongue to touch the roof of the mouth

After: This method temporarily reduces the appearance of a 'double chin'

After: This method temporarily reduces the appearance of a 'double chin'

‘Mewing’ changes the appearance of the jawline by repositioning the tongue to touch the roof of the mouth. This method temporarily reduces the appearance of a ‘double chin’

In the video, Kaci started mewing as if she noticed someone taking a picture of her from the side.

To mew correctly, relax the tongue and ensure it’s entirely against the roof of your mouth. The teeth should be touching and lips should be sealed.

The skin beneath the chin should lift accordingly, but practice may be required. The tactic is also unlikely to provide ongoing benefit.

Some A-list celebrities have also been rumoured to make use of mewing while taking photos on the red carpet. 

TikToker Kaci Shiers tried it herself and immediately her 'double chin' vanished

TikToker Kaci Shiers tried it herself and immediately her 'double chin' vanished

In the video, Kaci started mewing as if she noticed someone taking a picture of her from the side

In the video, Kaci started mewing as if she noticed someone taking a picture of her from the side

TikToker Kaci Shiers tried it herself and immediately her ‘double chin’ vanished. In the video, Kaci started mewing as if she noticed someone taking a picture of her from the side

According to WebMD, there’s ‘no serious research that suggests mewing can change the shape’ of the jawline or help with health issues ongoing.

Healthline cited one study that ‘looked at tongue resting positions to see if any muscle groups were engaged as a predictor of long-term memory.’

‘In this case, researchers found that the 33 people in the study didn’t exhibit any signs of altered muscle activity,’ it said.

Healthline did say the practice was not ‘inherently dangerous’, but more research is required.

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How I get rid of my double chin in seconds: ‘Mewing’ beauty trend sculpts your face using only your tongue

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