With changing evaluation patterns in Search Engine Optimization, the competition of securing a good ranking in search engines has become all the more difficult.
There are numerous strategies that can help a website get an edge over its competitors in terms of ranking. The standards of Search Engine Optimization are not hidden from anyone.
Out of all of the factors that add to effective SEO, link building holds immense importance. For those of you who do not know, a common type of link building is when a website sources or gives a hyperlink to another website. The latter obtain a backlink from the former by getting sourced. This is called backlinking. Link building also includes guest posting, i.e. getting your content featured on other websites, email marketing, etc.
The question is, how important are they? Let’s elaborate a few of the benefits link building entails
Google credits link building
Google credits websites that more backlinks. Having more backlinks increases a website’s authenticity. A website that gets sourced more often develops its trustworthiness with its viewers. This also builds a healthy viewer base for websites. The healthy or organic user base is a plus when it comes to ranking in search engines.
Link building keeps a website relevant
Keeping a website relevant can be an ordeal if the blog section of the website is not updated that often. Many websites dump useless and redundant content just so that their website appears being frequently updated.
It is not only the content that keeps a website relevant, but the links it receives. There are websites that thrive on a few useful articles they wrote a long time ago. What these sites do is that they keep on getting backlinks for their cornerstone articles.
Some websites even go for skyscraper technique and compete with the high authority websites based on the quality of their content. This is an excellent strategy, and it can win you a lot of links, strengthening your link building. And of course, it does lead to significant improvement in the website’s ranking.
Link building increases your contacts in the SEO community.
Just as important it is to have as many affiliations and contacts with one’s peers of the field in business. Same goes for the online community. Whenever a blogger asks for a backlink from a website that has high authority in Google, it is safe to assume that one would definitely see the link of the latter on the former. This builds a connection through the reciprocation of favour. In the online community, bloggers know how crucial link building is and are therefore always willing to help (but of course, not every website you approach is going to help).
Once you have built strong links within the online community, you will notice a rapid increase in your website’s traffic as well as in its ranking. Google’s algorithms are very smart and are always tracking every move a website makes. Likewise, having stronger and plenty of links within the online community does not go unnoticed by the search engine giant.
Summing Up
According to experts at Healthy Links, for a foolproof SEO strategy, link building should be one’s top priority. If you are new to the field and do not know where to start from, here are a few ways to begin with:
Cornerstone+ quality content: Cornerstone content is the content that never becomes irrelevant and is always required. Having the content of this nature on your website gives you the opportunity to get backlinks that are always going to be present on your website. Also, invest some time to write quality content to come out competitive in the field.
Guest posting: Ask other blogs to feature your content or write content, especially for them. You don’t have to only approach websites that have high authority on Google. Go for relevant websites with trending content.
Engage with your peers and customers online: Engaging with the customers is a must. You can ask them to leave a review or mention your website on their social profile. This will develop an even stronger community online. Likewise, ask your friends and peers to give you mentions.
Conclusively, the competition in the online community is greater than ever. In order to make your cut through it, link building has become one of the mandatory tasks for every online business and website.
Focus on effective link building and see how it drastically changes your SEO game.