Influencer-generated content (also known as IGC) is a valuable marketing strategy for brands looking to stand out online and grow their business. As the name suggests, influencer-generated content is the type of branded content created by influencers that mention your brand in a positive light.
In addition to boosting brand awareness and increasing your sales, IGC can give your brand credibility that would otherwise take years to achieve. In this post, we will look at how Influencer-generated content can generate better engagement for you on social media?
Here, you will learn how to get the most out of your collaboration with influencers and create better engagement using their creative content on social media. So stay with me to find out more.
Collaborate with the Right Influencers
We all know that not every influencer can be a good brand ambassador for your business. Therefore, it is crucial to research well to choose the best influencer for your marketing campaign.
It is better to look at their followers to see whether they align with your target market or not. Also, check if they are qualified to speak on your particular topic.
Moreover, you should evaluate their engagement rate and the type of content they share to ensure their efficiency in promoting your brand. In short, you must collaborate with an influencer who is capable and reputable enough to market your brand effectively.
If you want to connect with the right influencer in your industry, you should rely on an influencer marketing agency, platform, or marketplace.
A marketplace like Ainfluencer, the best and first in its class is the most effective influencer discovery tool for brands to run more successful influencer marketing campaigns on Instagram.
Therefore, by using the service, you can relax knowing that you are protected from getting involved with a fake influencer or brand ambassador. Furthermore, what is best about Ainfluencer is that it is 100% free and easy to use. Join the platform today and explore its other great features for yourself.
Repost Influencer Generated Content
Even after your marketing campaign has ended, influencer-generated content can still benefit your brand. When you repost influencer-generated content on your profile, you show that you appreciate the influencer’s work.
You can repost IGC in your Instagram feed or Stories and later add them to Instagram highlights to keep them for longer. While you repost the content, you can tag the influencer in your caption.
Reposting influencer-generated content will keep your brand in front of your audience and increase engagement without spending a fortune.
Repurpose IGC across Social Media Platforms
Influencer-generated content is valuable pieces of content that can generate constant interest and traffic toward your brand. Therefore, you should harness their power to get the best return on your investment.
By repurposing your influencer-generated content on multiple social media channels and different formats, you can generate a better engagement rate and attract new leads.
Doing so can also save a lot of time for you in content creation. You can repurpose IGC for evergreen brand awareness campaigns, social proof, testimonials, “how-to” tutorials on Youtube, and so on to extend its utility and leverage it to its fullest potential.
Repurposing IGC will not only give you more content to share and engage your audience on different social media platforms, but it will also make your content more accessible to different individuals who may prefer to receive content in other forms.
After all, not everyone enjoys watching videos. Some prefer reading or listening. Then, it is critical to design content specifically for each channel to generate better engagement on social media.
Create Social Media Ads from IGC
You can rely on IGC to power your paid ads. IGC ads appear to be more reliable and authentic. If you want to use this strategy effectively, choose an IGC that has already proven engaging and likable. Then, turn them into social media ads and share them from your business’s social media accounts on different platforms.
The great advantage of IGC ads is that they are inexpensive and highly effective. 57% of advertisers verify that IGC performs better than brand-created content when it comes to marketing efforts, especially on Facebook and Instagram advertising.
Run Influencer Contests or Giveaways
Brands usually co-host giveaways or contests in partnership with an influencer to generate better engagement on social media. As such, influencer-generated content revolves around the brand and the influencer’s image.
When influencers host a contest or giveaway on their social media platforms, the sponsored content reaches millions of targeted users and receives more engagement. So it is a win-win situation for both the influencer and the brand.
Influencers can share contest rules and prizes and pick random winners using an Instagram giveaway picker. It is an excellent way to give any participant a fair opportunity for winning.
Conclusion
Social media users tend to trust their favorite influencers more than a brand’s content or paid ads. That is why brands are increasingly looking for the right influencers to promote their brand and build trust with potential customers.
In this post, we explored some best tips and techniques for maximizing the potential of influencer marketing and generating better engagement on social media through IGC.
If you have not used IGC effectively to skyrocket your brand on the social media landscape, now is the best time to take it more seriously. It is a smart and modern way to get the most out of your social media marketing efforts and expand your engagement and reach.