In the present growing digital world, social media has become more prevalent. People are more likely to use social media platforms as a part of their daily routine. Social media channels are gaining popularity, and each year the usage of social media keeps growing. Many brands and businesses are leveraging social media channels to increase their visibility across people around the globe. If your brand hasn’t stepped into social media for B2C marketing, you miss out on a chance to reach the right target market.
Many businesses are using only Facebook as a marketing tool to grow their reach. They think that Instagram is not beneficial for B2C marketing. But, it is not true. One of the engaging social media platforms that have taken off a few years back was Instagram. Instagram is an indispensable social media network that can be leveraged as a B2C marketing tool. It is a goldmine for companies of shapes and sizes. If you effectively leverage the Instagram platform, you can do wonders for your B2C business.
Famouspanel offers various Instagram services that enhance your visibility and grow your business across the globe.
If you are still hesitant about leveraging your B2C organization’s Instagram platform, check out some of the statistics that give a deeper understanding of how beneficial Instagram is for your brand.
- Based on a study, over one billion users are actively leveraging the Instagram platform.
- According to a survey, over one-third of adults in the US are leveraging the platform.
- According to research, 35% of users use the Instagram platform multiple times, while 59% log in at least once a day.
- Based on a study, the top 100% of brands see an engagement of about 53% on Instagram.
- By a survey, 36% of B2C brands use the Instagram platform as a critical social media marketing tool.
The above statistics show that the B2C brands leverage the Instagram platform to grow their business across the globe.
Now, let’s check out some of the ways how B2C brands are using the Instagram platform to grow their business.
Story Ads
B2C brands can use the Instagram Stories feature to reach the right target market. Many brands are tapping into the Stories feature on Instagram to connect with their target market. They prove as a visually exciting feature for brands to enhance their visibility across the globe. For example, an Indonesian travel brand, Tiket, leveraged Instagram Story ads to increase their brand awareness and reach a new audience.
Collaborate With Influencers
Instagram is a social media channel that is well-known for its engaging influencers. As a B2C brand to target a local audience, you can collaborate with influencers relevant to your niche. It is because people are more likely to purchase products and services from brands that influencers suggest. Hence, to grow your B2C brand reach across the people on the Instagram platform, you can partner with influencers relevant to your niche.
Try Out Long-form Videos
Long-form videos add value to your audience. People are more likely to get captivated by educational content. By generating long-form videos that are beneficial for your audience, you can enhance your B2C brand’s reach on the Instagram platform. For instance, Marriott’s youth movement long-form video became a popular form of content across the globe. People got attracted by its unique and authentic ideas. Similarly, to grow your B2C business across the Instagram platform, you can try out long-form videos.
Leverage Latest Technology
Instagram is a platform filled with Generation Z and young Millennials. To make your B2C brand build its visibility, you will have to leverage the latest technology. Leveraging unique and latest technologies to reach your Gen Z audience is the best tactic to enhance your reach across the growing competition. For instance, HBO used the latest and creative technologies to air their videos. It turned out to be the most viral content on Instagram. In the same way, to amplify your B2C brand, you can also leverage the latest and innovative technologies to grow your visibility across the globe.
Final Thoughts
Instagram is an indispensable tool for B2C brands. There are many B2C brands, even in finance and banking, that are skyrocketing success on the Instagram platform. By leveraging the proper marketing tactic for your B2C brand, you can uplift your visibility and stay ahead of the crowd on this competitive platform.
We hope you got to know some of the effective ways B2C brands are using Instagram to grow their visibility. If you have any other ideas, share them with us in the comment section below!